Darren Ayres
About
Darren Ayres is from 英国. Darren works in the following industries: "日用品", and "零售". Darren is currently Business Director UK at FARHO. In Darren's previous role as a Teacher at Home School at Homeschool, Darren worked in Home until Aug 2020. Prior to joining Homeschool, Darren was a Senior Channel Manager EMEA at Unified Retail Group Limited and held the position of Senior Channel Manager EMEA at United Kingdom. Prior to that, Darren was a National Account Manager-Domestic Appliances (Dixons Carphone) at Whirlpool Corporation, based in Peterborough, United Kingdom from Sep 2017 to Jan 2019. Darren started working as National Account Manager – Consumer goods industry at Whirlpool Corporation in EMEA in Mar 2014. From Jul 2003 to Feb 2014, Darren was Franchise Owner at London House International Ltd, based in Peterborough, United Kingdom.
You can find Darren Ayres's email on finalScout.com. FinalScout is a popular professional database with more than 500 million business professionals and over 200 million company profiles.
Darren Ayres's current jobs
Farho is a Spanish Electric Heating Manufacturer with over 30 years of international trading experience and pride themselves on delivering an exciting range of extremely economical, practical and functional heating systems. I am responsible for the overall leadership of the UK business, managing the UK commercial operations and reporting directly into headquarters in Spain. Managing key existing / potential customers throughout the electrical wholesale channel to ensure the development and growth of Farho UK is achieved while ensuring we continue deliver excellent customer service. Working collaboratively with other functions of the business such as marketing, product development and logistics to support the growth objectives in the region while developing new opportunities. Negotiating trading terms and business plans to deliver growth to both customers and the UK operations.
Darren Ayres's past jobs
During the Coronavirus pandemic I have taken on a new role of teaching my two children at home whilst their school has been closed.
Managing two of the UK’s largest Amazon FBA accounts, manage and implement promotional activity and develop joint business plans to deliver growth targets, responsible for a mix of 40% new business and 60% existing accounts.
Hotpoint and Indesit FS and BI Refrigeration and Dishwashers category for Dixons Retail instore and online. Maximising sales performance and NPD, achieving quarterly and annual sales targets and category plans in line with company budgets. Driving brand and product mix throughout instore and online promotions and incentives. Leading commercial negotiations, terms agreements, range selection and promotional planning, as well as forecasting, supply chain solutions and financial account management.
Responsible for managing a wide range of Accessories, consumables and home care products to both B2B and B2C channels throughout the UK. P&L responsibility achieving 20% year on year growth. Customers included AO.com, Argos, Amazon VC, Dixons Carphone, John Lewis, Costco along with numerous High Street Independent Retailers. Successfully managed a UK IBU (Integrated Business Unit) within the non-food consumer goods industry. Launched products into numerous major retailers and distributors in order to achieve monthly sales and margin targets on customer and product level.
Business owner– leading credit management agency specialising in financial and commercial services.