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Darren Fraser

Partner/Vice President ► eCommerce Marketing ♦ Amazon & Strategic Business Consulting ♦ Vendor Central ♦ Seller Central ♦ Industrial Sales ♦ Grainger ♦ Commercial Sales
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Email: ****r@langenfeld.com
LinkedIn: Darren Fraser
Location: Greater Chicago Area
Current employer:
E.A. Langenfeld
Current title:
Partner-Vice President Emerging Business
Last updated: 22/05/2023 00:21 AM
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About

Darren Fraser is from Greater Chicago Area. Darren works in the following industries: "Consumer Goods", and "Retail". Darren is currently Partner-Vice President Emerging Business at E.A. Langenfeld, located in Greater Chicago Area. Darren also works as Business Unit Manager-Emerging Markets-Amazon and Club Channel at E.A. Langenfeld, a job Darren has held since Jan 2014. In Darren's previous role as a National Sales Manager at Orbit Irrigation, Darren worked in until Dec 2013. Prior to joining Orbit Irrigation, Darren was a Regional Sales Manager at Orbit Irrigation and held the position of Regional Sales Manager at Greater Chicago Area. Prior to that, Darren was a Corporate Operations and Customer Service Director at Lowes/Eagle Hardware and Garden from Jun 1993 to Apr 2002.

Darren Fraser's email is available on Finalscout.com free of charge. This database has a wealth of information on over half a billion business professionals and two hundred million companies.

Darren Fraser's current jobs
Company: E.A. Langenfeld
Title: Partner-Vice President Emerging Business
Period: Nov 2018 - Present (6 years)
Location: Greater Chicago Area
Company: E.A. Langenfeld
Title: Business Unit Manager-Emerging Markets-Amazon and Club Channel
Period: Jan 2014 - Present (10 years, 10 months)
Location: Chicago, IL

Accomplished manufacturers representative responsible for business development in the Club and Amazon/Internet channels for new and existing clients. Professional Amazon and Club Channel (Costco, Sam's and Bj's) consultant with significant international and domestic sales experience. Amazon services are designed to create and drive sales through relationships at Amazon while reducing internal overhead for our clients. Services include vendor setup/negotiation, new item set up (NIS), Amazon A9 product search optimization, product family creation, multiple category listings, brand store creation, and A+ page creation. Proficiencies: -Amazon Vendor Central -Optimization of products for Amazon's A9 search engine -Amazon NIS (New Item Setup) -Social media marketing -Brand store creation -Vendor powered coupons -Amazon A+ page creation -Amazon Vine program -Amazon Best Deal promotions -Amazon Canada and International Club channel services are designed to help clients bring the right products to the club channel in a format that the merchant expects and demands. Services include: -Strategic planning to create items built for the club channel -Presentation planning and creation to present items in the correct format -Complete sales support including item agreements, factory registration, testing forms, etc. -Field service support and exit strategy planning

Darren Fraser's past jobs
Company: Orbit Irrigation
Title: National Sales Manager
Period: Mar 2008 - Dec 2013 (5 years, 9 months)

Currently managing sales with Costco (USA and Worldwide), Target, Sam's Club, BJ's, Sears/KMart, Ace, Amazon, True Value, Do It Best, and Orgill.

Company: Orbit Irrigation
Title: Regional Sales Manager
Period: Mar 2005 - Mar 2008 (3 years)
Location: Greater Chicago Area
Company: Lowes/Eagle Hardware and Garden
Title: Corporate Operations and Customer Service Director
Period: Jun 1993 - Apr 2002 (8 years, 10 months)

Managed a department budget of over two million dollars and supervised eighty store level customer service managers to emphasize the company’s customer service culture. Handled operations/customer service issues in forty home improvement retail stores with over one billion dollars in annual sales. Assisted the Executive Vice President of Operations in the management of store inventories, sales, and shrink by working daily with Purchasing, Distribution, Human Resources, and Loss Prevention departments to improve operational issues and resolve customer service situations. Coordinated operations/training programs in thirty-two store grand openings and assisted as a member of the assimilation team which was responsible for converting all Eagle stores to Lowe’s stores after the Lowe’s/Eagle merger.

Darren Fraser's education
University of Southern California - Marshall School of Business
Bachelor of Science (BS)
1989 - 1993
MBA
2001 - 2002
BS
1989 - 1993
Darren Fraser's top skills
Strategy Marketing Strategy Inventory Management Consumer Products Customer Retention Product Development P&L Management Merchandising Account Management Operations Management Retail Pricing Strategy Brand Management Supply Chain Management Sales Operations Key Account Development Pricing Competitive Analysis Product Marketing Sales Management
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