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David Birtwistle

Group Managing Director at Krystal Kleen Heritage Ltd
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Email: ****s@metalwash.co.uk
LinkedIn: David Birtwistle
Location: Greater Reading Area
Current employer: Metalwash Ltd
Current title:
Managing Director
Last updated: 22/05/2023 01:45 AM
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About

David Birtwistle is from Greater Reading Area. David works in the following industries: "Facilities Services". David is currently Managing Director at Metalwash Ltd, located in United Kingdom. David also works as Group Managing Director at Krystal Kleen Heritage Ltd, a job David has held since Jul 2019. In David's previous role as a Business Consultant at Metalwash Ltd, David worked in United Kingdom until Jun 2020. Prior to joining Metalwash Ltd, David was a Group Operations Director (UK Country Manager) at LS UK FIRE GROUP LTD and held the position of Group Operations Director (UK Country Manager) at Elland, West Yorkshire, United Kingdom. Prior to that, David was a UK & Ire Service Director at Safetykleen, based in UK & Ire from Nov 2016 to Sep 2017. David started working as Regional Director at Safetykleen in UK & Ireland in Jul 2014. From Dec 2013 to Apr 2014, David was UK & Ire Operations Director at Selecta, based in United Kingdom & Ireland. Prior to that, David was a Interim Operation Manager at Selecta, based in United Kingdom & Ireland from Feb 2013 to Nov 2013. David started working as UK Commercial Director at First Choice Facilities Plc in London, United Kingdom in Mar 2012.

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David Birtwistle's current jobs
Company: Metalwash Ltd
Title: Managing Director
Period: Jul 2020 - Present (4 years, 4 months)
Location: United Kingdom

At Metalwash we balance the highest quality of cleaning with the optimal number of service visits to ensure maximum value for the customer. We have an independently surveyed NPS score of 75 Covid-19 has put many pressures on companies, meaning, financial savings are now essential for all businesses. Metalwash have 25 years’ experience in supplying reliable equipment, with a 1st class service, at competitive prices. Your current supplier may well be charging you for old, tired machines which are not fit for purpose, on a rolling contract with no break clause, along with built in price increases. Metalwash do not do this. The machines we supply are environmentally friendly and clean as effectively as any competitor’s models. In many cases we will help to reduce your VOC's Considerable investment in our team of technicians means we carry out servicing properly, reducing unnecessary costly visits and reducing the down time of your teams. We encourage you to look at your current arrangements, as soon as possible, to confirm your expenditure and we will be delighted to give you a competitive quote.

Company: Krystal Kleen Heritage Ltd
Title: Group Managing Director
Period: Jul 2019 - Present (5 years, 4 months)
Location: United Kingdom

PE Backed start up, looking to acquire businesses in engineering services sector and deliver exponential organic growth targets

David Birtwistle's past jobs
Company: Metalwash Ltd
Title: Business Consultant
Period: May 2020 - Jun 2020 (1 month)
Location: United Kingdom

Understand fully the working operations ahead of business acquisition. Set the strategy for sales growth including recruitment, machine capex, marketing and service operations

Company: LS UK FIRE GROUP LTD
Title: Group Operations Director (UK Country Manager)
Period: Sep 2017 - Jan 2019 (1 year, 4 months)
Location: Elland, West Yorkshire, United Kingdom

Reporting to the European MD and responsible for the UK Group of Fire Protection Companies, delivering excellence in customer service throughout the UK, and supplying premium quality life safety products, manufactured in a purpose built factory in Yorkshire. Responsible for all facilities Creating a culture based on Quality service values, ensuring the customer comes first 14% Group Revenue Growth in 2018 8% Group Nett Unit Growth 6% Group Operating Profit Growth

Company: Safetykleen
Title: UK & Ire Service Director
Period: Nov 2016 - Sep 2017 (10 months)
Location: UK & Ire

Promoted to UK position, responsible for all Branch sales and service activity.. £58m revenue, through team of 3 regional directors, 17 general managers and 260 sales, service and branch personnel. Responsible for branch facilities Grew revenue by 8% and annual contract sales by 66% (£300k per month to £500k per month average)

Company: Safetykleen
Title: Regional Director
Period: Jul 2014 - Oct 2016 (2 years, 3 months)
Location: UK & Ireland

Leading 7 branches for double digit revenue and contract growth across automotive and industrial sectors. Driving productivity and operational efficiency initiatives, leading to 25% improvement in EBITDA performance. The region achieved £900k contract growth, doubling growth rates in first year, and £1.0m revenue growth Region increased growth in second year achieving £1.2m contract growth and £1.4m revenue growth

Company: Selecta
Title: UK & Ire Operations Director
Period: Dec 2013 - Apr 2014 (4 months)
Location: United Kingdom & Ireland

Leading all aspects of operations to achieve further efficiency, productivity and profitability improvements. The new branch based structure has been designed to increase ownership of the customer at a local level.

Company: Selecta
Title: Interim Operation Manager
Period: Feb 2013 - Nov 2013 (9 months)
Location: United Kingdom & Ireland

Brought in on an interim contract to support the turnround of the UK part of this business, reporting to the Managing Director and responsible for operations including engineering and merchandising service teams through a team of 5 Regional Managers and over 600 field personnel, supplying vending services to a wide range of National and SME companies throughout the UK. Key Achievements; • 15% improvement in merchandiser activity (38 machines per route up to 44 machines per route) • Removal of 30% of direct workforce whilst maintaining top line revenues and turning around loss making business into a profit making business (£2m of cost from management, back office and field force removed in 3 month period) The business was losing £600k per month and following this restructure the business was consistently achieving profit • Complete restructure of regions into branch network business, removing layer of underperforming management • Designed and rolled out new business reporting system, focussing managers and field force on profitable business outputs

Company: First Choice Facilities Plc
Title: UK Commercial Director
Period: Mar 2012 - Aug 2012 (5 months)
Location: London, United Kingdom

Reporting to the Managing Director and responsible for the Sales and Marketing division of this UK organisation, supplying multi-discipline products and services to a wide range of Facilities Management and National High Street companies. Key Achievements (from a standing start): • 20% improvement in sales activity levels (1.2 - 1.5 design and sell appointments per day) • 20% improvement in product sales per day (£1,604 - £1,926 per day) • 30% reduction in cost base of the department

Title: Divisional Operations Director
Period: Aug 2010 - Dec 2011 (1 year, 4 months)
Location: United Kingdom

Reporting to the Managing Director and responsible for all service activities across the Company's whole Fire and Security portfolio. Delivering significant change management programs through strategically planning, quality systems training, installing technological improvements and accounting systems. Responsible for Engineer related HR and Supply Chain. Responsible for integration of Fire and Security businesses into a branch network run through a single operational structure. Responsible for driving direct sales productivity and sales force efficiency Key Achievements: • 10% improvement in field productivity per service day (from 44 Extinguishers serviced per day to 49 Extinguishers serviced per day) • 8% improvement in product sales per service day (from £300 sold per day to £324 sold per day)

Title: Sales & Operations Director
Period: Jan 2009 - Aug 2010 (1 year, 7 months)
Location: (300 Direct Sales & Engineers - £40m – Top Line Sales) - South England

Reporting to Managing Director and having full P&L responsibility for sales and service revenues through an organisation of branch network through 5 General Managers. This also encompassed the management of Finance, HR, Supply Chain, EH&S and Continual Improvement Key Achievements: • Harmonising all revenue generating personnel in to one team culture • Delivery of 10% increase in Operating Profit (from £14.4m EBIT to £16m EBIT) • Reduction of Customer Disputed Debt by 95% (from £2m to £0.1m)

Title: UK Services Director
Period: Oct 2007 - Jan 2009 (1 year, 3 months)
Location: United Kingdom

Functional Leader for services delivered by 650 Multi-Skilled service engineers - Reporting to Managing Director Key 2008 Achievements: • 8% Top Line Sales Growth in 2008 through development and implementation of National Customer Service Delivery Strategy (from £12m product sales to £13m) • 66% reduction in Customer Contract Attrition through development and implementation of National Customer Management Strategy (from 28% to 9%) • 84% reduction in Engineer Staff Attrition through development and implementation of National Rewards and Recognition Program (from 44% to 7%) • Delivery of £3m Gross Margin Improvement through Field Service Productivity

Title: Regional Director
Period: Apr 2006 - Oct 2007 (1 year, 6 months)
Location: (135 Direct Sales & Engineers - £13m – Top Line Sales) - South West

Reporting to the Managing Director and having full P&L responsibility for sales and service revenues through an organisation of branch network through 5 General Managers. This also encompassed the management of Finance, HR, Supply Chain, EH&S and Continual Improvement Key Achievements: • 4.5% Top Line Sales Growth in 2006 (from £12.4m to £13m) • 21% Nett Growth Product Sales in 2006 (from £5m to £6.1m) • Reduction of Customer Disputed Debt by 94% (from £400k to £25k) • Exceeded Budget Profit Contribution by 10% in 2006 whilst reducing overhead spend

Title: General Manager
Period: Jun 2003 - Apr 2006 (2 years, 10 months)
Location: (70 Direct Sales & Engineers - £7m – Top Line Sales) - Thames Valley

Reporting to the Regional Director and having full P&L management and responsible for integrating Sales, Multi-Skilled service teams, Customer Service Team & Supply Chain Teams. Key Achievements: • 27.9% NETT Growth of Customer Base in six month period (from £3m service contract value to £3.8m) • 15% Growth in Profit Contribution, 60% ROS (from £3.6m EBIT to £4.2m EBIT)

Title: Regional Manager
Period: Jan 2002 - Jun 2003 (1 year, 5 months)
Location: (55 Direct Sales & Engineers - £5m -Top Line Sales) - South West England & Wales

Reporting to National Operations Director and having full P&L management and responsible for ensuring all regional customers receive the highest standards of care and quality of service Key Achievements: • 2003/2002 achieved 112% Top Line growth for first six months, • Exceeding Budgetary targets @ 106.1% for first six months in 2003

David Birtwistle's education
Blackburn College (UK)
1982 - 1984
Queen Elizabeth Grammar School, Blackburn
O Level
1974 - 1982
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