David Carlson
About
David Carlson is from Brooklyn, Wisconsin, United States. David works in the following industries: "Advertising Services". David is currently Sr. Director of Marketing at AprilAire, located in Madison, Wisconsin, United States.
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David Carlson's current jobs
• Increased site traffic by 1M+ unique visitors annually through channel development, messaging, and digital expansion. Improved customer touchpoints, loyalty and sales, establishing AprilAire as leading brand in healthy air • Realized 300%+ increase in owned ecommerce store sales by designing B2B and B2C growth strategies to execute digital marketing and creative brand building initiatives. Developed and maintained calendars for all business areas • Doubled social engagement YOY by leveraging analytics and market insights to assist development of research-driven strategic approaches. Collaborated with key stakeholders on brand-level marketing campaigns • Produced 200+ high-quality training, lifestyle and animated videos by employing content development strategies including copy, video, photography, 3D rendering and design. Generated organic traffic totaling 70% of overall. • Won Best Manufacturing Site Award after improving site visibility and achieving 64% growth in unique visitors • Achieved 400% growth in 2020 through providing brand leadership to elevate brand architecture development, positioning and marketing leadership. Additionally, created secondary brand that realized 25% growth YOY