David Dent
About
David Dent is from Exeter, England, United Kingdom. David is currently Chief Strategy Officer at Cortex Territory. David also works as Head of Strategy, Growth & Innovation at krow kinetic, a job David has held since Mar 2015. In David's previous role as a Consultant at Consultant, David worked in until Jan 2015. Prior to joining Consultant, David was a Managing Partner at Digital Rock and held the position of Managing Partner. Prior to that, David was a Planning Director at Tri-Direct Ltd from Jan 2000 to Jan 2003. David started working as European Media Manager at Leagas Delaney in Jan 1995. From Jan 1990 to Jan 1995, David was Media Strategist at Howell Henry Chaldecott Lury. Prior to that, David was a Media Planner at Lowe Howard Spink from Jan 1988 to Jan 1990. David started working as Planner at Davidson Pearce in Jan 1986.
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David Dent's current jobs
Spearheaded the strategic direction and growth initiatives at krow kinetic, a dynamic agency in the Automotive and Mobility ecosystem. Lead strategic thinking and implementation for some of the biggest and high profile car manufacturers in the world including Bugatti, BMW, Porsche, Stellantis Connect the dots across the automotive eco-system, from brand, retail, CRM, aftersales and trade parts to identify opportunities for growth Built customer first strategy, data, and creative teams Developed and executed a comprehensive growth strategy, resulting in doubled profits to £1m over four years. Led a global rebranding effort that significantly enhanced the agency's market positioning, achieving a 70% conversion rate in new business pitches.
David Dent's past jobs
Working as a business, strategy and planning consultant for the C-Suite, I worked on a wide range of businesses on a project basis. This included conducting research and focus groups for Saatchis, IDV and Courage, sports marketing projects for several councils, sports bodies including WPBSA (World Professional Billiards and Snooker Association) and British Cycling, and Fulham Football Club. I also acted as Marketing Director for Spirit Of Britain, a British Challenge for the America's Cup, and imported boats and marine paint from several large Italian manufacturers. During this time, I gained a degree, passing with a 2.1, and studied for a Masters
I was employed to bring consumer insight and data planning skills to this CRM and digital agency, alongside responsibility for P&L and new business. Working with major clients including SCA, Genting Casinos, and Cross Country Trains, I developed innovative approaches to how clients could use and evaluate the effectiveness of emerging technologies.
As Planning Director, I was responsibile for driving thinking, analysis and quality control from a department of 25 planners. As a member of the board of 5, I was also jointly responsible for the company's management, direction, new business and P&L. Tri Direct was a leading Direct Marketing agency that had developed proprietary systems for the planning and delivery of complex CRM and acquisition campaigns. Major clients included Alliance & Leicester and Bose.
I was employed to deliver planning expertise for the agency's biggest client, adidas, across all European markets. This ranged from pan-european deals with Eurosport and MTV, to analysing opportunities in individual countries. The role involved liaising and inspiring adidas's media buying agency, to delivering strategic advice to the companies global HQ and individual markets.
HHCL were the enfant terrible of advertising in their day, and I was employed to help rethink how media planning was delivered. Bringing a new approach to how media was chosen, I trained as a qualitative researcher, and used focus groups, rather than the traditional quantitative sources such as BARB and TGI to understand how audiences consumed media. Contributing towards the creative brief, I worked in small teams to deliver some of the most awarded advertising campaigns, including Tango, Maxell Tapes, Ronseal, and the launch of First Direct.