David Fay
About
David Fay is from Orange County, California Area. David works in the following industries: "Broadcast Media", "Internet", "Computer Games", and "Market Research". David is currently Product at Amazon Game Studios at Amazon, located in Orange County, California Area. In David's previous role as a Director of Business Intelligence/Product Strategy at NTN Buzztime, David worked in Carlsbad until Dec 2016. Prior to joining NTN Buzztime, David was a Senior Product Manager, Promotional Data at EEDAR and held the position of Senior Product Manager, Promotional Data. Prior to that, David was a Senior Product Manager, Retail Research at Electronic Entertainment Design and Research (EEDAR) from Dec 2011 to Nov 2013. David started working as Senior Product Manager, Client Services at Electronic Entertainment Design and Research (EEDAR) in Dec 2010. From Dec 2009 to Nov 2010, David was Product Manager at Electronic Entertainment Design and Research (EEDAR), based in Carlsbad. Prior to that, David was a Business Development Manager at Electronic Entertainment Design and Research (EEDAR), based in Carlsbad from Jan 2008 to Nov 2009. David started working as Research Analyst at Electronic Entertainment Design and Research (EEDAR) in Jan 2007.
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David Fay's current jobs
Product Vision, Design, Monetization, Analytics, Engagement, Retention and Finding the Fun.
David Fay's past jobs
Products Launched: Jackpot Trivia Buzztime Sports Movie Night Trivia Academy of Football Dr. Pepper Experience Buzztime Arcade Highlights: - Scratch built and trained a cross functional Data Science team, enabling Buzztime to make informed decisions. - Lead migration of Data Warehouses to Redshift (AWS), improving insights and analytics to an immeasurable degree. - Saved hundreds of company man hours by automating all reporting through Tableau server. - Optimized funnel conversion of premium content, increasing sales and transactions by 170% - Created and developed several customer retention and loyalty programs, improving adoption by 300%. - Built systems to deliver performance reporting on game titles and player behavior to key clients: Buffalo Wild Wings, Arooga’s, Bagger Dave’s and more.
• Trained a team of research analysts to capture promotional marketing data from digital storefronts/online market sources and provide bandwidth support to internal divisions. • Managed continued development of promotional marketing research tool leveraging Agile and Scrum methodologies. • Closed deals with Warner Bros. Interactive and Disney Interactive Studios to adopt promotional marketing tool, increasing product revenue by 33%.
Monitors point-of-presence marketing activities at key video game retailers and online portals
• Responsible for onsite and virtual client education of business intelligence platform (GamePulse). • Developed a syndicated report that measures used game inventory levels at retailers and informs publishers when their products are being cannibalized. • Created comprehensive marketing materials for Retail Tracker, a marketing research tool that monitors video game promotional activities at Wal-Mart, Target, ToysRUs, Best Buy and GameStop.
• Spearheaded launch of timed exclusive promotional marketing research product for Take-Two Interactive, exceeding client expectations. • Developed methods for capturing, classifying and integrating promotional in-store marketing with existing proprietary data sets. • Managed software development of internal tools used to ingest marketing and sales data. • Trained additional sales reps.
• Fostered strategic data partnerships with industry leading market research companies NPD, ESRB, Nielson, Metacritic and more. • Closed deals with major video game publishers Electronic Arts, Take-Two Interactive, Sony Computer Entertainment America, Ubisoft and more, increasing company revenue from $300k to $3M. • Co-developed business intelligence platform GamePulse, aggregating external and internal proprietary meta-data. Client List: 2K Games 505 Games Activision Ayzenberg Capcom City-Interactive Deep Silver Disney Interactive Studios Eidos Electronic Arts ESRB Konami LucasArts Majesco NetEase Namco-Bandai Nintendo Paramount Digital Entertainment Rockstar Sega Sony Computer Entertainment Square-Enix Take-Two Interactive THQ Ubisoft UTV Ignition Warner Bros Interactive Entertainment
• First employee, instrumental in transforming EEDAR from startup to industry leader in videogame research and business intelligence. • Collaborative development of meta-data hierarchy defining video game attributes and populating world’s largest database of video game facts. • Populated video game feature database with attribution meta data. • Generated market research reports for external clients. • Works with the engineering department to design functionality and UI of internal tools.