David Meckstroth
About
David Meckstroth is from Seattle, Washington, United States. David works in the following industries: "Internet", "Industrial Automation", "Hospital & Health Care", "Consumer Electronics", "Consumer Goods", and "Health, Wellness & Fitness". David is currently Head of Product Marketing & GTM at Amazon, located in Seattle, Washington, United States. In David's previous role as a Chief Marketing Officer at Healthe Inc., David worked in Orlando, Florida, United States until Aug 2021. Prior to joining Healthe Inc., David was a Senior Director – Head of Integrated Marketing / Head of Growth at Samsung Electronics and held the position of Senior Director – Head of Integrated Marketing / Head of Growth at New York, New York, United States. Prior to that, David was a Various GM, Brand, Product roles across South Korea (HQ) and Subsidiaries at Samsung Electronics, based in Seoul, South Korea from Jan 2014 to Jan 2020. David started working as Director, Head of Strategy & Chief of Staff to CMO at Samsung Electronics in New York, New York, United States in Mar 2018. From Jun 2016 to Mar 2018, David was Head of Brand & Product Marketing – Mobile Business, Software & Services at Samsung Electronics, based in Seoul, South Korea. Prior to that, David was a Senior Manager – Strategy and Project Leader at Samsung Electronics, based in Seoul, South Korea from Oct 2014 to Jun 2016. David started working as Brand Manager - North America Iams Pet Food at Procter & Gamble in Cincinnati, Ohio, USA in Aug 2013.
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David Meckstroth's current jobs
Amazon Devices & Services Business https://www.aboutamazon.com/what-we-do/devices-services
David Meckstroth's past jobs
Leading all marketing and communications for mission-focused company that is currently PE and VC-backed; Set up new brand to drive education of Healthe, the science, and its solutions, including education on Far UVC 222; Established new sales and marketing operations and processes with design of new website, DTC e-commerce with Salesforce / Pardot integration; includes digital media + PR campaign that is scaling and driving up to 10 to 1 ROAS. Teamed up with Boeing to launch first-ever commercial UVC222 wand - the Healthe WAND Pro to sanitize the cockpit of an airplane as well as other commercial applications. Designed and launched first-ever #222Day on 2/22/21 to promote education of the science and launch company's innovation. More about the company: Healthe is a mission-focused company creating solutions to fight back against today's pandemic and enable businesses to safely re-open. It is the global leader in creating UVC and circadian lighting solutions that sanitize indoor spaces, protect people, and create healthier indoor environments. The company's mission is to harness the power of light to create a safer, more productive and healthier environment for all.
Led team focused on brand strategy, media, agency operations, performance marketing and analytics; Team served as center of excellence for all lines of business in US ($30 billion sales); CMO Keynote speaker - 2019, 2020; Built new agency model enabling +15% savings and +10% performance improvements ($200 million budget); 8 direct reports
2018-2020 - Samsung Electronics America (New York, NY, USA) 2014 - 2018 - Samsung Electronics HQ (Suwon, South Korea) Summer 2010 - Samsung Group (MBA Internship in Seoul, South Korea)
Reporting to CMO: I led and supported CMO's 15-member marketing leadership team for US business (B2C, B2B; Mobile, Consumer Electronics, Home Appliances) for overall strategy, planning, and communications. Dual-hatted as CMO’s chief of staff as well as Head of Strategy, led 10-member cross-functional team across HQ and US to change marketing model over next 5 years; won Adweek media plan of year (2019), Interbrand (2019, 2020).
• Led creation and development of new global brand marketing division to support mobile software & services business; group approved in July 2016, interviewed and hired 40 individuals; 5 direct reports. • Led integrated marketing campaigns for key services like Pay, Health, Bixby, SmartThings ($100 million budget) • Launched global ‘Switch To Galaxy’ program across 75 markets, with direct media investment and analysis in 9 priority markets to improve sales of flagship and mid-tier business
Two roles: Consumer electronics (2014-2015), Flagship Mobile (2015-2016) • Managed 4 direct reports • Led cross-functional team to identify turnaround opportunities for +$10 billion smart phone business in China; Scaled program coordinating top 10 opportunities across HQ/country teams worldwide. • Led turnaround strategy and execution of printer business product and marketing campaign in US. • Designed roll-out of retail management capabilities for entire Home Appliances business with focus on US, UK.
Delivery leader for $800 million dry dog and cat food businesses; Led turn around on dry cat food business including new TV, packaging, naming; Grew dry dog food $ share despite media cuts, mid-tier launch, and strong competitive activity; Managed $90 million media budget.
Brands such as Dawn, Cascade, Febreze, Iams, Ambipur
Global brand franchise marketing leader with focus on $360 million global Air Effects business; Led company’s #1 innovation end to end (Febreze Sleep Serenity); Set 5-year innovation road map; Developed all advertising including 5+ TV ads; Led digital/e-commerce with highest year on year sales growth for division; Supported "Thanks a Million" social stunt to thank 1 million Facebook fans driving +500 million impressions; Received CEO award for cross-functional leadership.
Set brand strategy by providing consumer and market intelligence on initiatives (testing and recommending improvements to packaging, formula, and media such as TV and online); Directed total category consumer segmentation for the dish detergent brands; Managed 1 direct report. MBA Leave of Absence August 2009 - June 2011.
Led qualification and in-market tracking of new premium tier line, and restaging base tier of Cascade with Dawn; Developed comprehensive market mix model to optimize media with $20 million in media savings identified.
Led team of four technicians in implementing variable frequency drives for $500 thousand annual cost savings.
Trained 13 service teams on self-designed prototype medical equipment. Supported centers on all reusable equipment
Attained $500 thousand in sales opportunities by scouting previous Rockwell customers in southwest Ohio region.