David Morrison
About
David Morrison is from San Francisco Bay Area. David is currently Director of Global Lead Generation at Automation Anywhere, located in San Jose, California, United States. In David's previous role as a Senior Digital Marketing Channel Manager at RingCentral, David worked in until Sep 2019. Prior to joining RingCentral, David was a Senior Manager, Global B2B Marketing Operations at Kaspersky Lab and held the position of Senior Manager, Global B2B Marketing Operations. Prior to that, David was a Marketing Manager at Sun Microsystems from Mar 1999 to Mar 2010. David started working as Brand Marketing Manager at Adobe in Jan 1998.
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David Morrison's current jobs
Overhaul and management of high-value lead generation channels in support of Sales and XDR goals. Responsibilities include planning and implementing new lead sources, budget management, Salesforce hygiene on lead/contact records, reporting, vendor management, and various forms of campaign optimization. I emphasize meticulous tracking of lead flow, follow-up processes and analysis of feedback from sales meetings with prospects to improve results. In 16 months, I have tripled average pipeline/quarter, increased lead-to-opp rate by 81%, and reduced cost/pipeline by 56%. I also helped drive larger deals by increasing average pipeline/opportunity by 10%, while reducing cost/opportunity by 52%.