David Rosenberg

Lead within Amazon Health’s Brand, Discovery, and Engagement (Marketing) organization, spanning One Medical and Amazon Pharmacy. Focused on connecting brand, product, and customer experience to make complex healthcare services easier to understand, trust, and adopt within the Amazon ecosystem. • Embedded AI-driven health experiences across Amazon’s retail journey, using customer context and intent to provide trusted guidance, enable personalized product recommendations, and connect customers directly to One Medical care, reducing fragmentation between discovery and care • Launched Amazon SkinCare+, a dermatology-to-retail pathway connecting education, treatment, and product purchase, driving 2x conversion in health services (One Medical and Amazon Pharmacy) and increasing retail basket size by 12%, supported by integrated campaigns across North America Stores marketing and dermatology influencers on social • Designed full-funnel acquisition, activation, and retention programs that bring access to care into the shopping journey at moments of customer intent, delivering contextual offers tied to purchase behavior and driving a 111% increase in One Medical billable visits • Developed integrated care and product bundles across 20+ health conditions (now expanded to 38), transforming search from fragmented results into solution-oriented experiences that combine OTC products, One Medical care, and pharmacy pathways, simplifying the customer journey and driving increased Pharmacy utilization and multi-million dollar revenue impact • Leading development of “Food as Medicine” initiatives across Amazon Grocery, Amazon.com, and One Medical, partnering with clinical teams to connect care and nutrition, simplify wellness for customers, and support improved cardiometabolic outcomes, including AI-driven experiences that translate care plans into personalized meals with same-day delivery

• Reignited reading by making it culturally relevant again, driving +54.6% quarterly attributable sales growth (+$50M) and strong subscription growth, with Kindle adoption accelerating as a result Redefined brand strategy and go-to-market, improving key brand metrics including “Amazon is a Brand I Love” (+7.6 pts) and “Amazon Makes a Difference in My Life” (+1.5 pts) • Led a $60M+ global marketing budget and 20+ cross-functional leaders, delivering integrated, omnichannel campaigns across in-house and agency teams • Expanded growth through strategic partnerships and cultural platforms, including Peloton, AMEX, and #BookTok, and scaled international programs across the US, UK, Germany, and Japan

• Led global brand and mass advertising for Alexa and Echo, helping make new voice technology simple, approachable, and widely adopted, driving +26% device sales, +35% revenue, and +40% profit, including shaping strategy for high-impact tentpole campaigns such as the Super Bowl • Established Alexa as the #1 U.S. voice assistant brand, surpassing Google and Apple in market share Directed a $300M+ global marketing budget and led 30+ leaders across 18 countries, delivering integrated campaigns across in-house teams and top-tier agencies • Launched Alexa’s first global campaign (“Moments”), scaling the brand internationally while reducing production costs by 20% • Built the entertainment and content marketing practice, delivering 30+ integrations across TV, film, and streaming, and pioneering new formats such as voice-enabled social experiences • Drove strategic partnerships and experiential activations, including Bose co-marketing and Comic-Con experiences, increasing purchase intent by +14%

• Led a 25-person innovation and insights organization, helping global brands modernize storytelling through experimentation, audience insight, and emerging platform strategy, partnering directly with C-suite leaders to translate human behavior into measurable growth •Built brand experimentation frameworks measuring attention, emotion, recall, and brand lift, enabling marketers to validate creative and platform effectiveness and improve campaign performance • Advised executive brand teams across MillerCoors, L’Oréal, Sony, and BMW, delivering high-impact programs such as Coors Light “Local Mix Tape” (18M impressions, 70K opt-ins), L’Oréal/NYX retail experience (+50% sales lift, +2M social followers), Sony / One Direction community (1M+ MAU in 3 months), and BMW interactive experiences (50,000+ qualified leads) • Developed proprietary research capabilities around attention and emotion, generating $1M+ in incremental revenue and advancing data-driven approaches to brand storytelling

• Advised the CEO and leadership team on brand strategy, user engagement, and monetization for an early sustainability-focused social game built around community and environmental impact • Provided market and audience insights to strengthen product positioning and drive player engagement within the emerging social gaming ecosystem • Guided content, platform, and growth strategy, helping differentiate the product in a rapidly evolving and competitive category

• Led digital brand strategy, narrative development, and emerging technology initiatives for global clients across mobile, retail, and financial services • Developed integrated brand and content strategy for Sony Ericsson Xperia Studio’s “Creators” mobile campaign, helping position the platform for cultural relevance and engagement • Advised leading brands including MasterCard and Coca-Cola on digital brand modernization and engagement strategies, including Olympics-related initiatives • Elevated the agency’s digital credibility through thought leadership, including industry speaking, published articles, and award-show judging during a pivotal pre-acquisition period

• Led digital brand strategy and insight-driven narrative development across CPG, consumer health, and food brands, partnering with planning to translate cultural and behavioral insights into positioning, messaging frameworks, and creative territories that strengthened brand relevance • Built award-winning brand platforms for Nestlé and Kraft, including Stouffer’s “Let’s Fix Dinner” and Stride, recognized with Effie awards for effectiveness • Developed the Domino’s + eBay “Anything Goes” platform, driving a 9% lift in purchase consideration among 18–24-year-olds during a historically soft sales period (Emmy-nominated; Effie and Clio winner) • Pioneered early platform innovation, including Unilever’s first global brand activation in social gaming (Zynga / FarmVille China) and digital storytelling programs for Johnson & Johnson (Zyrtec) • Founded JWT’s internal content studio (“The Nursery”), creating branded IP and establishing early approaches to content development and measurement

• Led branded entertainment strategy and original content development, creating and monetizing IP that connected global brands with audiences through storytelling and emerging media platforms • Built and scaled entertainment-led marketing programs, partnering across creative, strategy, production, and distribution to extend brand reach beyond traditional channels • Expanded branded content properties into new distribution platforms, including mobile programs with Nokia and Virgin Mobile, helping establish early models for mobile-first content • Developed cross-channel content and distribution strategies bridging traditional media, mobile, and early social ecosystems, advancing new approaches to audience engagement

• Led global brand strategy and integrated marketing for EA SPORTS, supporting 58%+ category share and $2.3B+ in global revenue across a portfolio of culturally defining sports franchises • Directed global brand narrative, creative strategy, and campaigns across 13 EA SPORTS titles, translating player psychology, competition, and culture into compelling brand storytelling • Partnered across brand, media, and retail teams to deliver integrated campaigns that sustained EA’s 3x revenue advantage over competitors • Expanded audience reach through new market initiatives, including EA’s first Hispanic-market partnership with Univision, driving 46% YoY growth for FIFA • Progressed from Assistant Account Executive to Global Account Director over eight years, building a foundation in integrated creative and media, production, and cross-channel marketing across gaming and consumer brands

• Led local advertising programs for an early interactive kiosk network across major college campuses, connecting national and local brands with students through digital content, resources, and offers • Built and scaled a student-led sales model, creating a repeatable on-campus acquisition approach for local advertisers • Developed audience targeting strategies that aligned local business needs with student behavior, improving relevance and engagement