David Rosenberg
About
David Rosenberg is from Seattle, Washington, United States. David works in the following industries: "Internet", "Marketing & Advertising", and "Computer Games". David is currently Global Head of Brand Marketing and Social - Amazon Books and Kindle Content at Amazon, located in Greater Seattle Area. In David's previous role as a Global Head of Brand and Mass Advertising, Amazon Alexa at Amazon, David worked in Greater Seattle Area until Jan 2019. Prior to joining Amazon, David was a EVP • Managing Director • NA Leadership Team at IPG Media Lab and held the position of EVP • Managing Director • NA Leadership Team at New York, New York. Prior to that, David was a Advisor at GUERILLAPPS, based in New York from Jan 2011 to Jan 2013. David started working as Director of Innovation at LBi US in New York, New York in Jan 2011. From Jan 2006 to Jan 2011, David was Business Lead, Director of Emerging Media at J. Walter Thompson Worldwide, based in New York, New York. Prior to that, David was a VP Development and Programming • Branded Entertainment • Content at J. Walter Thompson Worldwide, based in New York, New York from Jan 2005 to Jan 2006. David started working as Client Partner, Account Director, Electronic Arts/EA SPORTS at Odiorne Wilde Narraway + Partners Advertising in San Francisco, California in Jan 2003.
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David Rosenberg's current jobs
Amazon Books. Our flagship, original business and one of three major entertainment benefits for customers right along side of Prime Video and Amazon Music. Inspiring increased readership with many options for customers of all ages, no matter how they like to read - from physical books to Kindle Unlimited subscriptions. Leading team responsible for insights, brand positioning, messaging, communications planning and all aspects of brand and mass cross-channel, advertising.
David Rosenberg's past jobs
Joined team shortly after 2016 launch of Alexa in the US and oversaw all mass and brand advertising and innovation with Amazon's Consumer Marketing Group. Lead a cross-functional, global team focused on adoption of Alexa, Amazon's voice assistant. Set global, communications plans and strategy, media, oversaw execution, partnerships and performance optimization. Developed playbook supporting Alexa advertising launches in 16+ new countries.
Developed business with brand leaders in the C-suite to experiment and monetize through the launch of marketing innovations programs, developed new measurement methodologies and ran next-gen research with TV networks, publishers and digital media owners. Managed a team of twenty-five employees, a physical tech and virtual lab and oversight of a $10 million P/L.
Provided strategic guidance and direction to CEO and board as needed for 'green' social game 'Trash Tycoon'.
Responsible for driving strategic partnerships that blended internal digital agency resources with best-in-class partners
Founded Emerging Media group responsible for digital, entertainment content, social and video game marketing for global and domestic brands. Hired and managed a diverse team that went on to become a cornerstone of JWT’s Experience Marketing Group.
Branded content leader within entertainment marketing division. Created and marketed entertainment properties, distribution and monetization models.
Stewarded creative and media teams on $60 million EA SPORTS account, the flagship gaming business for Electronic Arts that helped bring video gaming into mainstream culture
Led EA SPORTS creative and media account day-top-day across all franchises. Extended EA SPORTS category leadership position to over 58% total market share and more than $2.3 billion in worldwide revenues. Initiated North American Hispanic consumer market program with Univision leading to market share growth of FIFA (soccer) franchise in 2003
Managed day-to-day accounts including Electronic Arts, Teva/Simple, iMotors, Moonstone, Fogdog. Participated in Electronic Arts global brand positioning and creative strategies. Help EA launch first global campaign lead to firm 80% market share leadership position on new PlayStation2 platform. Responsible for maintaining day-to-day client relationships. Extensive experience with celebrity talent and third parties including major sports leagues and movie studios
Managed print process from approved concept through production. Supported broadcast production throughout complicated productions. Handled business affairs, network clearance issues and commercial rotations. Directly involved with new business development.
Responsible for supporting national ad sales team and running local ad sales for start up, interactive kiosk company focused on college campuses, nationally. Participated in strategic development for start-up, college-based interactive kiosk network. Instituted and managed traffic process for creative development and production. Responsible for new business development. Hosted nationwide university, on-site launch and promotional events