David Wells

A Leading multi-channel branded supplier to the rehabilitation, recovery and sports medicine markets. Senior Product and Category Manager, TheraBand and Exercise Therapy (Feb 2019 - Present) * Promoted to mange $45M rehabilitation and Class I medical device product portfolio * Initialized brand re-fresh including product optimization strategy and globalization of key product lines * Initiated ongoing TheraBand brand and strategy planning process * Led new product innovation and market launch for a new High Resistance Elastic Band product line * Led digital activation process including new product landing page and content development * Responsible for all brand specific cross-functional team management and P&L ownership * Organized and managed virtual trade show content and materials in lieu of in person exhibition Global Product Manager, Cramer Sports Medicine (Sept 2017-Feb 2019) Recruited to lead and manage critical $18M product line consisting of approximately 1200 SKUs * Led and executed key product launch for Cramer AT Pro Premium Athletic * Responsible for key 2018 Athletic Training kit product launch and incremental $250K year 1 revenue * Led team to introduce first to industry organizer design feature for new Athletic Kit product launch * Designed and implemented key marketing collateral, photography, video and on product branding elements * Introduced and launched first liquid gym chalk for retail sales team with incremental 1 year revenue of $125K

• Promoted to newly created position to develop and test skin-care value proposition in non-acute healthcare segment. • Introduced new solutions and training to targeted, independent alternate site dental and physician distributors. • Grew largest dental distributor target over 1300% in 2016 / 2017 YTD growth 162.8%. • Supported national distributor sales and training campaigns resulting in 9.6% sales growth YOY in 2016 (+ 2.7% over forecast.) • Collaborated with marketing team to update PURELL and PROVON brand value proposition and focus SKU list. • Implemented new PURELL Surface market test and launched with key distribution targets. • Led company in 2016-17 distributor sales to non-acute distribution for new surface disinfectant product line. • Created first alternate site healthcare national account conversion program for special market sales blitz. • Closed first regional dental chain resulting in sales of 94 touch-free dispensing systems and projected revenue of ~$25,000 in annual hand hygiene products. • Converted two dental teaching institutions to GOJO skin care systems. Placed over 196 dispensers leading to incremental yearly revenue ~$52,000 in hand hygiene products.

• Promoted to Product Manager II in 2013 to lead Europe and Canada product portfolio management efforts and packaging design. • Rationalized SKU platform for PURELL to improve efficiencies and contribution margin. • Contributed to pan-European sales growth from 2011 to 2015 to $25.2M (+32%). • Led the re-formulation team project to launch new mild foam soap in European market resulting in regulatory approval and country wide distribution capability. • Led Canadian transition and new sanitizer product launch to PURELL Advanced. • Hired, trained and developed international department Associate Product Manager as direct report. • Managed largest product portfolio outside of North America encompassing over 200 product SKU’s. • Led European new product launch initiatives and development work while collaborating with key international contacts and internal stakeholders. • Identified and ratified 27 Language package design enabling distribution in 33 countries. Worked with Regulatory team to ensure compliant product availability throughout pan-European market. • Incorporated “First to GOJO” use of 2 digit ISO Language identifier system for product labels enabling label cost savings of ~15% per package.

• Developed product strategy, business plans, and sales forecasts for impression material and treatment accessory products. • Contributed to market share growth from 2.9% to 3.84% resulting in $1.3 million increase in revenue. • Led market launch for second generation polyvinyl silicone impression materials leading to successful transition to new technology and formulation. Maintained market share while improving gross margin. • Prepared and presented quarterly sales trends and competitive product/market analysis to executive leadership aiding in strategy development and promotional planning. • Developed and placed media advertising in national publications. Collaborated with graphic design and managed annual advertising budgets. • Managed cross-functional efforts with new product development team to produce and bring to market sterilizable impression trays and adhesive resulting in 7% sales revenue increase. • Designed and implemented launch packages for prosthetic retraction material resulting in key portfolio balance.

• Maximized sales and profit opportunities through direct sales and customer support. Planned and directed all activities within territory while focusing on new account introductions. • Increased Software Sales by 147% over previous year. • Initiated contact with existing software users for upgrades.

• Product line responsibility included small dental equipment, maintenance systems, sterilizers, and electric motors. Also, supported the core product line of dental chairs, delivery systems, dental lights and cabinets. • Increased small equipment sales and market share in territory by over 62% from 2001 to 2004. • Exceeded sales target goals for 2002 (+12%) and 2003 (+17%). Year end 2004 sales to dealers and schools up by over 103% over year end 2003. Led company in electric motor sales and demonstrations in both 2003 & 2004. • Converted over 300 new accounts to clinical product line during 2003-2004 calendar years. • Represented clinical sales department at annual sales meetings for two largest customers. • Presented on-going technical service training to area dealers. Provided group training and repair classes to service technicians. • Successfully introduced, evaluated, and converted the largest dental school in territory representing over $200,000 in sales. • Established relationships within territory while building support through co-travel and sales meetings. Maintained dealer log information including contacts, accomplishments, and works in progress.