Dawn Jacobs

We believe in the power of more. Infinitely more. Bolder creativity, elevated products, enhanced experiences, and expanded growth opportunities. At Sensaria, we have joined together the industry's leading custom wall décor companies to bring consumers, professional photographers & designers, and resellers best-in-class décor, frames, and art: Circle Graphics Décor, the leader in wall décor; World Art Group, the leader in licensed & created art; Bay Photo, the leader in premium-quality products; and Graphik Dimensions, the leader in custom framing & printing. Sensaria is made up of wholly-owned direct-to-consumer & direct-to-pro websites and market-leading reseller relationships. With operations spread across the U.S. and Canada, Sensaria employs approximately 1,200 people to efficiently serve the nationwide customer base. For more information, please visit www.sensaria.com.

Boutique marketing consulting firm assisting small to mid-sized local and global companies with marketing strategy and campaign activations. ______________________________________________________________________________ Hired to identify opportunities and achieve strategic marketing goals with accountability for brand repositioning, product positioning, marketing strategy, lead generation/landing page optimization, social media strategy, email marketing, content strategy and brand awareness.

REAL SCIENCE. REAL ATHLETES.™ THE MP STORY: If you’re reading this letter, chances are you’re an athlete of some kind—whether it’s professional, a rising collegiate star, amateur competitor, a weekend warrior or just someone who takes health and fitness seriously. You also know and understand the importance that sports nutrition plays in your body’s muscle and strength development, overall performance and even recovery. The problem is, the sports nutrition industry is virtually unregulated and wrought with companies that prey on young athletes’ ignorance. They over-hype and under-deliver on label claims and effectiveness statements. Unfortunately, many athletes don’t realize this until it is too late, and their health, reputation, career—or all three—are jeopardized. Our quest is to create a superior line of sports nutrition products that are safe, free of banned substances, and formulated, tested and certified under the most stringent conditions in the marketplace today. I’m proud to say that at MusclePharm®, we don’t just make and sell the products, we live the lifestyle. MusclePharm® is our daily routine. We train in the state-of-the-art performance facility I built to test and perfect our products using real-world scenarios. We see MusclePharm® results in our own lives along with those of the professional athletes that use and endorse our products. _____________________________________________________________________________ Appointed to build and lead the in-house creative and marketing team, strategies, and processes development to ensure alignment, efficiency, and effective marketing. Responsibilities include the entire upstream and downstream function of marketing: advertising, field marketing, brand strategy, digital and traditional marketing, social media, B2B & B2C, go-to-market, sponsorships, events, athletes, budget, market research, and ROI reporting.

Organic is better Conventional cotton is the world’s dirtiest crop. Conventional cotton uses about 16% of the world’s insecticides and 7% of pesticides. In addition, the World Bank estimates that around 20% of industrial water pollution in the world comes from the treatment and dyeing of textiles. Not to mention the issues around forced labor, child labor, and factory collapses... it’s a dirty business (and we’re on a mission to change it). Organic cotton is better. We’re committed to organic cotton to minimize our impact on the environment and improve the conditions and quality of life for the people who make our clothing. PACT ORGANIC unites the collective vision of organic cotton farming, responsible manufacturing, sustainable and ethical certifications, and values-based shopping. We believe organic cotton is the foundation for addressing labor and environmental challenges that surround clothing. Our mission is to change the apparel industry for good. Organic for the planet. No toxic chemicals are used in the growing of organic cotton. It doesn’t damage the soil, has less impact on the air, and uses 71% less water and 62% less energy than conventional cotton. Organic certification in manufacturing requires dyes to meet biodegradability/eliminability standards, the proper treatment of water, and prohibits the use of toxic heavy metals. ____________________________________________________________________________ Promoted to lead full spectrum integrated marketing and go to market strategies, budgets, and processes. Liaised between finance, product development, business development, and sales to create B2B & B2C marketing & brand strategies, process improvements, budgetary spend, and roadmaps. Responsibilities included traditional marketing, communications, PR, influencer marketing, thought leadership strategy, partnerships, events & trade shows, digital marketing, sales tools, education, and messaging.

Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world. _____________________________________________________________________________ Played center role in the implementation of brand elevating programs and retail location growth. Accountable for driving traffic and conversion through marketing and visual activations. Managed marketing and visual budget and planning for Americas Retail. Improved quality while cutting costs 22% through implementation of re-engineered processes by looking for efficiencies.

We believe in living for the moment, dressing for the moment and having a strong individual style. –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Progressive career, assuming a variety of leadership roles, developing strong leadership, operational and visual merchandising skills. Accountable for creating efficiencies, driving impeccable standards, building memorable customer connections & experiences, cultivating effective leaders, and increasing sales.