Dawn Keller
About
Dawn Keller is from Costa Mesa, California, United States. Dawn is currently Chief Marketing Officer at California Pizza Kitchen, located in Costa Mesa, California, United States. In Dawn's previous role as a Chief Marketing Officer at Lou Malnati's Pizzeria, Dawn worked in Charlotte, NC & Chicago, IL until Dec 2023. Prior to joining Lou Malnati's Pizzeria, Dawn was a Global Head of Digital at Krispy Kreme and held the position of Global Head of Digital at Charlotte, North Carolina, United States. Prior to that, Dawn was a US Vice President Digital & Off-Premise Marketing at Krispy Kreme, based in Charlotte, North Carolina, United States from Mar 2020 to Oct 2021. Dawn started working as Vice President, Digital at Krispy Kreme in Charlotte, North Carolina, United States in Aug 2017. From Jan 2014 to Jan 2016, Dawn was SVP Marketing, eCommerce, and Digital at Cengage Learning, based in Boston, Massachusetts, United States. Prior to that, Dawn was a Head of Omni-Channel Retail Strategy and Execution at CVS Health, based in Woonsocket, Rhode Island, United States from Jan 2014 to Jan 2014. Dawn started working as Director, Omni-Channel Experience at Staples in Greater Boston in Jan 2012.
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Dawn Keller's current jobs
Dawn Keller's past jobs
Led Marketing, Sales, and Customer Service for mid-size, 80-unit restaurant chain and its D2C e-commerce food business. Reporting to the CEO, accountable to the Board of Directors and Private Equity partners. Led a team up to 25.
Led comprehensive marketing and digital transformation initiatives for a $1.5B global sweet treat omnichannel brand. Reported to Global Chief Growth Officer and Global Chief Marketing Officer and provided regular updates to the Executive Team, Board of Directors, and PE majority owner. Direct leadership of a team of 10.
Expanded US role to oversee strategy, marketing, and customer experience for a $150M portfolio of growth and off-premise businesses in the retail segment including e-commerce and delivery, gifting, merchandise, and fundraising. Responsible for end-to-end marketing spanning brand management, campaign execution, pricing and promotional strategies, creative development, customer experience enhancement, and insights/analytics. Led a team of 10.
Built the US E-commerce capability (app and website ordering, last-mile delivery, loyalty and CRM, in-store digital) from the ground up, scaling to 300+ retail locations and delivering up to 20%+ of total revenue annually. Led a team of 10.
Led consumer & digital marketing, consumer insights & analytics and D2C e-commerce channel for $1.5B educational publisher and technology company. Reported to the Chief Marketing Officer and led a team up to 40.
Led strategy, consumer experience, and development of back-end capabilities to drive growth through alignment of e-commerce and stores. Recruited by new Chief Digital Officer to help build out 3-year growth and transformation strategy and roadmap for omni-channel transformation.
Led omni-channel transformation and innovation portfolio for $10B, 1200-unit retailer. Responsible for strategy and execution of consumer experiences and services that drive engagement and outcomes through integration of digital and brick and mortar touchpoints. Reported to Chief Digital Officer with dotted line to SVP Retail Stores. Drove cross-functional alignment and execution across ecommerce, store operations, marketing, IT, merchandising, human resources, and supply chain functions. Directly managed a team of up to 7.
Drove pipeline of growth initiatives for ~400 location retail coffeehouse spanning digital, loyalty, food, and beverage offerings. Previously Director, Product Management [Food], responsible for strategy, new product development, commercialization, Go To Market, and P&L management. Reported to the Executive Team (Chief Marketing Officer, Chief Growth Officer). Led a team of up to 7.
Led new service strategy, offering development & customer experience design for Best Buy's Geek Squad Services division.
Promoted after 5 months from Sr. Manager Global Innovation Networks
General Manager Training rotation through Marketing, Sales, News, Programming, and Production roles at Television stations in NYC, Minneapolis, Portland (OR), and Orlando.