Dawn Robertson
About
Dawn Robertson is from New York City Metropolitan Area. Dawn is currently Advisory Board Member at Defineme Fragrance, located in United States. Dawn also works as Chair of the Board at Splitit, a job Dawn has held since Aug 2019. Another title Dawn currently holds is Adjunct Professor at Fashion Institute of Technology. In Dawn's previous role as a Board Director at MarketDial, Dawn worked in until Jul 2026. Prior to joining MarketDial, Dawn was a Senior Advisor at Belmont Park Village and held the position of Senior Advisor. Prior to that, Dawn was a Board Director at Careste, based in Los Angeles, CA from Jul 2023 to Jul 2025. Dawn started working as Board Member at Apparel Group in Dubai, United Arab Emirates in Mar 2020. From Jan 2016 to Jan 2022, Dawn was Chief Executive Officer & Board Member at On Campus Marketing, based in Ewing, NJ. Prior to that, Dawn was a President & Chief Operating Officer at Scout and Molly's Boutique Trenholm, based in Philadelphia, PA from Jan 2017 to Aug 2018. Dawn started working as Chief Executive Officer at Stein Mart in Jacksonville, FL in Dec 2015.
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Dawn Robertson's current jobs
Advise the founder and leadership team for this boutique fragrance brand on strategic growth, retail and wholesale expansion, brand positioning, and the path to sustainable profitability.
Serving as chairman of the board for this fintech payment platform operating in more than 200 countries has provided the opportunity to see the company through significant organizational transformation.
Teaching at the Fashion Institute of Technology allows me to share practical leadership experience with emerging industry professionals, staying connected to evolving consumer trends, innovation, and the next generation of retail leadership. I enjoy connecting executive experience with real-world business challenges and developing future leaders.
Dawn Robertson's past jobs
Joining the MarketDial board has allowed me to contribute strategic guidance and an experienced operating perspective to a technology company serving leading consumer brands. My role centers on providing governance oversight, partnering with executives, and offering an experienced operating perspective as the company continues to scale. ► Shaped strategic discussions supporting the growth of an AI-enabled retail analytics platform serving leading global retailers and consumer brands.
I was engaged by Belmont Park Village to advise their leadership team on luxury retail strategy, customer experience, and commercial growth initiatives. My focus was on strengthening strategic positioning and bringing a global retail perspective to the launch of the organization's first U.S. luxury outlet village. ► Drove the successful launch of the first Belmont Park Village in the United States, helping establish the luxury retail concept with 28 founding brands.
My board service with Careste focused on supporting executive leadership through strategic guidance, governance, and long-term organizational development. I contributed an independent perspective informed by decades of executive leadership across consumer-facing businesses.
I served on the board of one of the Middle East's largest retail organizations with 85 brands and 5700 stores across apparel, fashion, and home categories during a period of international growth and market expansion. I partnered with fellow directors and executive leadership to provide governance oversight and a global consumer perspective. ► Guided development of an off-price brand for India and UAE markets that grew to $350M in just three years.
Working across the enterprise, I partnered with leadership to modernize operations, strengthen organizational capabilities, expand strategic partnerships, and position the company for scalable growth and a successful merger. ► Delivered 12% year-over-year revenue growth in the first year, reduced operating expenses by 30%, and guided the company's successful merger with Dormify. ► Expanded digital commerce serving more than 920 colleges through strategic partnerships with Amazon, Walmart, Macy's, and Target, modernizing operations, technology, and supply chain capabilities.
Serving as president and COO enabled me to partner with founders to accelerate franchise growth, strengthen operating disciplines, and enhance organizational scalability. The experience reinforced the importance of aligning entrepreneurial vision with disciplined execution. ► Grew the franchise network from 5 to 65 locations by implementing a scalable operating model and supporting franchise development.
Joining Stein Mart during a period of significant organizational change required balancing immediate operational priorities with long-term strategic direction. Working alongside the leadership team, I focused on strengthening enterprise performance, improving organizational alignment, and positioning the business for sustainable growth. ► Repositioned a 300-store national retailer, delivering an 11% revenue increase, a 10-point improvement in net margin, and $156M in cost reductions.