Dawn Robinson

Head Partner, Dealmaker and Customer Client-centric liaison of Global Marketing and Media firm that developed, leveraged and marketed Celebrity Brand products via customized, large scale Integrated Marketing and Media plans, strategic partnerships and sponsorship, in-content opportunities, branded entertainment, social and digital product integration, with monetize goals for acquisition, retention and reactivation. Sourced, negotiated and secured Talent Contracts. Managed budgets up to $50M, full P&L compliancy. Identified key segments, synergies and opportunities for client and consumer. Established strategy, structure, communication, implementation of product, marketing and revenue plans, contract negotiation and acquisition of talent clients and partners. Generated opportunities for marketing and brand recognition, public relations, and sponsorship partners through nurtured relationships. Developed consistent content, design, creative messaging, produced and directed video and photography shoots, broadcast, social and digital media, packaging and event planning across touch points. Created presentation materials and calendar timelines. Drove projects full cycle. Sourced and secured talent, RFPs and large-scale integrated marketing campaigns and events. Coordinated with client, management, agencies, internal and external departments. Built, directed and mentored project teams. Client Partners incl: Activision, Apple, AT&T, Avon, Bloomingdales, Canon, Covergirl, Diageo, DirecTV, Facebook, Google, Givenchy, Guess, Harley Davidson, Live Nation, LG, L'oreal, Mac, Macy's, Microsoft, Monster, Nascar, OPI, Samsung, Skechers, Skype, Sprint, True Religion, Twitter, Vans, Viacom, Victoria's Secret, Virgin, Wet N Wild. Celebrities incl: Lady Gaga, Taylor Swift, Beyoncé, Victoria and David Beckham, Kim Kardashian, Bruno Mars, Katy Perry, Maroon 5, Pharrell Williams, U2, Slash, Guns N' Roses, Fergie, Liv Tyler, Gwen Stefani, Demi Moore, Annie Lennox, Motorhead