Dean Stattmann
About
Dean Stattmann is from Zurich, Zurich, Switzerland. Dean is currently Writer at GQ Magazine, located in New York, New York, United States. Dean also works as Founder at STAT Media PR, a job Dean has held since Mar 2018. In Dean's previous role as a Director, Special Projects, Men's Health at Rodale Inc., Dean worked in New York City until Feb 2018. Prior to joining Rodale Inc., Dean was a Brand Editor, Men's Health at Rodale Inc. and held the position of Brand Editor, Men's Health at New York City, New York. Prior to that, Dean was a Deputy Editor, Digital Projects, Men's Health at Rodale Inc., based in New York City, New York from Jul 2016 to Dec 2016. Dean started working as Commissioning Editor, Men's Health UK at Hearst in London, United Kingdom in Aug 2015. From Jan 2015 to Jul 2015, Dean was Director, Editorial & Content, Radius Fitness at NBCUniversal, Inc., based in New York, NY. Prior to that, Dean was a Deputy Editor, Men's Fitness at American Media, based in New York, New York from Aug 2013 to Jan 2015. Dean started working as Host at OK! TV in New York, New York in Jul 2013.
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Dean Stattmann's current jobs
I write about health, fitness, wellness, and grooming for GQ and British GQ
Building on a decade spent at the highest level of editorial in the health, fitness, and wellness sector, I created a boutique public relations and talent agency specializing exclusively in health, fitness, and wellness media. STAT Media PR approaches PR from the perspective of the editors and writers who create coverage. STAT Media PR strips out the aspects of traditional PR that drive media crazy and replace them with a laser focus on providing media with the story angles and materials they want and need to create great content. - Created the world’s first editor-founded boutique health, fitness, and wellness public relations and talent agency - Grew agency to $1.7 million in annual revenue with no employees - PR: Write and send pitches, create custom contact lists, track media coverage, manage inbound press requests - Talent: Negotiate endorsement deals for influencer clients, manage communications with brand partners - Secured press placements in 60+ media outlets including The New York Times , Men’s Health , TODAY , GQ, and more - Closed talent deals with world-leading brands including Apple, Whole Foods Market, Nike, GNC, Hearst, and more - Manage all day-to-day operations, finances, accounting, administrative work, social media, and business development
Dean Stattmann's past jobs
- Created and managed MH Workshop, Men's Health's first-ever (and instantly profitable) group workout event series - Organized MH Open, Men's Health's inaugural national fitness competition - Oversaw redesign of branded Men's Health apparel and merchandise to reflect updated brand identity - Represented Men's Health in live and taped TV and video segments
- Created 'MH Rec Room' video studio in New York City office - Booked and produced over 175 shoots, resulting in over 30 million Facebook video views - In six months, generated $120K worth of sponsored video content (on a $0 budget) - Established cross-platform influencer program, and introduced influencer workouts to the Men's Health app - Overhauled Men's Health quarterly subscription box—increased quality, lowered costs - Directed rollout of immersive new digital article format on menshealth.com
- Established three-tier sponsored content strategy for menshealth.com - Generated over $500,000 in sponsored content in less than six months - Worked closely with ad sales and marketing depts. to ideate and execute engaging, on-brand content - Ensured brand compliance with FTC guidelines - Wrote and edited stories for menshealth.com covering health, fitness, style, and grooming
- Edited “Agenda” section, comprising fitness, health, food, and style articles (approx. 20 pages) - Wrote and edited articles for menshealth.co.uk
- Recruited to head up editorial vertical of NBC's digital fitness video service - Developed editorial, social media, and newsletter strategy - Created editorial calendar, including strategic support for planned program releases
- Managed award-winning team that repositioned Men's Fitness as a premium lifestyle brand - Adweek’s “Hottest Men’s Health/Fitness Magazine” (2014), “Hottest Reborn Magazine” (2013) - Founded and edited “Game Changers” front-of-book section (20+ pages) - Commissioned, edited, and wrote stories for several sections of the magazine each month - Wrote numerous print cover profiles including Hugh Jackman, Jamie Foxx, and Marc Anthony - Managed junior and senior editorial staff in addition to dozens of freelance contributors - Routinely deputized for Editor-in-Chief and chaired various staff meetings - Served as face of the brand on television and at live events - Managed integration of print and online editors into a single editorial team, increasing web traffic - Traveled to Paris, Hawaii, L.A., and other locations on assignment for print feature stories - Developed cross-platform sponsored content for brand partners - Produced and hosted "Style Spot with Dean Stattmann", Men's Fitness' first lifestyle video series - Restructured work-for-hire agreements to simplify content sharing with international licensees - Helped launch inaugural issue of Men's Fitness Brazil; chaired workshop for Brazilian editors
- Developed original television content for Reelz Channel and CBS affiliate WLNY - Produced and hosted seasonal gift guide segments - On-camera interviews with Joel McHale, Mike Tyson, Norman Reedus, Nick Jonas, and more
- Edited “A Man’s World” front section - Wrote Michael Strahan and Jimmie Johnson cover profile features - Interviewed experts, celebrities, and influencers for FOB and web stories - Maintained and grew pool of top-tier freelance writers and editors - Edited and managed production for Best Bodies SIP/bookazine
Men's Fitness - Edited “Life” and “Eating” pages, food features, and 12-recipe meal plan each month Muscle & Fitness - Edited “Edge Nutrition” section and food features; wrote Olympics issue cover story M&F Hers - Wrote “Pulse Health” and “Pulse Nutrition” pages; promoted to Senior Editor Flex - Wrote “Advanced Nutrition” and “Advanced Supplementation” pages each month
- Created and managed social media communities - Directed and executed public relations strategy - Placed Twinlab-sponsored athlete Ray Lewis on the cover of Maximum Fitness magazine - Established and managed licensing partnership with the National Ski Patrol
- Coordinated sponsorship of the AVP Pro Beach Volleyball Tour - Wrote sales, editorial, and advertising copy for Twinlab Fuel, Metabolife, and Alvita brands
- Wrote copy for international print advertisement introducing Alvita herbal tea brand to the U.K. - Interviewed brand-sponsored athletes to generate editorial content for twinlabfuel.com