Debasish Satpathy

Dev, a seasoned business leader with automotive aftermarket experience in Europe and India, is currently the Vice President for Schaeffler India Limited. In his current role, Dev manages all Aftermarket business activities across Indian Sub-continent with a strong team of 60+ people. Sales, Supply Chain, Operations, Product Management, Business Development, Marketing and OES departments report to Dev. Dev started with Schaeffler (UK) Limited and was reporting to Managing Director before moving to India. With Indian aftermarket evolving faster than ever before, Dev was assigned to manage Indian Sub-continent Aftermarket operations for Schaeffler. He is in Leadership team in India and is responsible for complete P&L for Automotive Aftermarket for Indian Sub-continent. Key achievements: 1. Achieved industry leading sales growth rate by fostering partnership with channel partners, bringing in high customer centricity approach and increased focus on market share acquisition. 2. Exceeding the key KPIs of Sales, Margin, Value addition for Shareholders and free cash flows targets. 3. Enhancing the presence in Digital space - recently launched India specific catalogue solution. 4. Building the core-competency of team to adapt to changing market dynamics. 5. Launching Technical Centers to enhance customer know-how for emerging technologies.

Dev joined The Parts Alliance group when the Automotive Aftermarket was in mid of extreme consolidation phase (both in UK and Europe). The Parts Alliance, then backed by HG Capital (Mid Cap PE) had acquired 7 Automotive Parts distribution houses. The synergies needed to be harnessed to create value for stake holders. Dev took responsibility of key product lines with aim to create value by maximising synergy of acquisitions and put in place aggressive market share expansion plans. His entrepreneurial attitude and growth oriented culture was seen as key asset to manage the fluid situation. His commercial understanding, thorough understanding of product programs and very unique product marketing ideas started to bring quick results. Dev was working directly with MD and CEO of The Parts Alliance Group. Key achievements: 1. Conceptualizing and implementing “Private Label” strategy in key categories to drive market penetration. It involved complete end to end management starting with vendor identification, costing, cataloguing, pricing and sales planning of key product lines to drive growth, profits and cash flow. 2. Integration of product management teams in various acquired companies and build a culture of 360-degree approach to product management and driving it forward with KPI management. Managing a team of 9 Product Managers and responsible for £57 Million product portfolio. 3. Managing 20% plus organic growth in key product lines like transmission, turbos, suspension and lubricants. 4. Obtained exclusive agreement to launch suspension products to create exclusive offer in market and maximise profits. 5. Fostering alliances within buying group members to create product and profit opportunities. 6. Co-ordinate with various departments like sales, marketing, logistics, e-commerce and IT departments to achieve sales, margin and growth objectives among all acquired distribution houses.

Dev joined Euro Car Parts (London) as Product Manager in 2006 managing a product portfolio worth £4 Million. His commercial acumen immediately got noticed and was on a fast track career path. He quickly worked his way up to become Senior Category Manager, after 3 promotions. As Senior Category Manager, he managed product portfolio of more than £250 Million. Dev success is attributed to work collaboratively with sales function and cross functions like product development, supply chain, warehousing, pricing and cataloguing department. Dev Reported to Vice President (Purchase) Key achievements: 1. Managing a product portfolio of £250 Million in sales revenue involving 34,000 SKU. Key product lines managed are transmission, suspension, driveline, braking, engine, Electricals and diesel car parts program. A team of 11 Product Managers to him. 2. Bringing Expert Knowledge in implementation product portfolio strategy for “All Makes Program” and marketing in B2B2C environment. In the process, 28% CAGR was achieved in the product categories managed. 3. Used strategic pricing methods and cost effective sourcing methods to achieve higher profits than competitors. Euro Car Parts registered 3% higher profit than competition during this period 4. Negotiation, monitoring and execution of supply agreements with 63 suppliers which includes top Tier 1 vendors like ZF, Schaeffler, Bosch, Elring, TRW, Valeo, SKF, GKN, Contitech, Exedy and other blue chip aftermarket suppliers. 5. Proactively identify supply chain issues and manage constraints so as to deliver more than 98% availability (industry leading) to our nationwide chain of stores. 6. Responsible for recruitment, training, KPI setting and performance appraisal of Product Managers. Euro Car Parts product team was industry benchmark and highly regarded by supplier community. 7. Played a key role in conceiving and “bringing to life” in-house developed Product Management and Pricing Management software.

Dev joined General Motors in 2001 when ”All Makes” start up under umbrella brand of ACDelco was launched in India. Being the second employee in this Division, Dev got involved with responsibilities beyond product management activities which included operations, sales and product Marketing. Key Achievements: 1. Implemented product launch strategy for the Indian Sub-Continent which included quantifying product opportunity, supplier identification, cost analysis and negotiation. 2. Introduced 15 product lines including lubricants, batteries and service lines in record time, which was recognized by GM (APO) with “Excellence in Product Development” Award. 3. Lead the PDT for successfully launching all makes program. It involved close working with GM suppliers (such as Delphi, Valvoline, Subros, FM, JCI etc) and Tier 2 suppliers to conduct PPAP, all makes range analysis, packaging approvals, setting up supply chain, material planning & program expansion. 4. Planned distribution strategies along with sales team, designed trade promotions, coordinated with advertising agency for POS materials and implemented pricing strategies. 5. Recruited and managed a small team to control third party warehouse operations involving goods receipt reports, inventory control, stock checks and invoicing

Dev joined JK Tyre at a time when Indian Tyre market was undergoing “Radial Tyre” revolution. He started in Sales function managing the distribution network in South Gujarat and leading sales of Radial Tyres (passenger cars). He was hand picked to product management department at Head office to drive the product strategy for commercial and tractor tyres. Key achievements: 1. Managed a category turnover of £80 Million. It involved successful product launches of Commercial tyres in close co-ordination with factory, technical team, regional sales offices and after sales team. 2. Introduced wholesaler promotions and loyalty schemes. 3. Monitoring of consumer contact programs at high density figment markets. 4. Conducted market segmentation studies and introduction of tyres for high volume segments.