Deepti Sampat
About
Deepti Sampat is from Delhi, India. Deepti is currently VP Marketing and Digital at IndiGo (InterGlobe Aviation Ltd), located in Gurugram, Haryana, India. In Deepti's previous role as a Vice President Marketing at Air India Limited, Deepti worked in India until Nov 2025. Prior to joining Air India Limited, Deepti was a Vice President Marketing at Vistara - TATA SIA Airlines Ltd. and held the position of Vice President Marketing at Gurgaon, Haryana, India. Prior to that, Deepti was a Vice President Market Engagement at Stellr, based in Gurgaon, Haryana, India from Jun 2016 to May 2019. Deepti started working as AVP Marketing at TALENTEDGE - by Arrina Education in New Delhi Area, India in Mar 2014. From Feb 2012 to Jan 2014, Deepti was Head Emarketing (Asia Region) at Expedia Inc, based in New Delhi Area, India. Prior to that, Deepti was a Head Brand Promotions and CRM - India at TripAdvisor, based in India from Mar 2010 to Jan 2012. Deepti started working as Function Head -Direct Marketing, CRM & Alliances at Oberoi Group of Hotels in New Delhi Area, India in Aug 2006.
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Deepti Sampat's current jobs
Deepti Sampat's past jobs
Transitioned to Air India from Vistara as a part of Vistara and Air India merger. Managing Brand Air India and B2C Marketing.
Marketing (Excluding Club Vistara) Key KPIs -Brand Ownership, Earn Media, Growth & Sustainability. Launch of Domestic & International Destinations. Media Management – Domestically and in International Markets. Digital Marketing & Media buying. Social Media & ORM Strategy. Infight Content Strategy- ongoing evaluation and competition benchmarking. Developing new genre of content. Sustainability- Positioning the brand as sustainable. MarTech- bringing in technology to automate and analyze business and marketing initiatives. Analytics is the core of all marketing initiatives. Partnered with Adobe to automate & implement Analytics. Best CMO Award 2023 in Customer Experience Category by e4M. Inflight Safety Video with Yoga Theme – won the Silver at Velocity Awards for Best Video by a brand in 2021. Sound Track of Travel Campaign won bronze at the Velocity Awards for the Best Integrated Campaign of the year 2022. Ancillary Products- Launch Strategic Products - Product & Technology benchmarking. Pricing strategy. Key products launched & promoted– Chargeable Seat, Lounge & Excess Baggage, Upgrade in partnership with Plusgrade, Vistara Gift Card, Travel insurance. Vistara Getaways. Launched key products on GDS- Seat on Travelport & Sabre, Lounge on Sabre. WiFi Connectivity Inflight in partnership with Panasonic Direct Revenue- Key KPI- Revenue from Website & Mobile & Customer Experience. Driving Website & Mobile revamp project with IT, Amadeus and TCS. Customer Experience Enhancement on digital platforms. Launched new CMS- Adobe Experience Manager. Product Launched- Chatbot & WhatsApp. US Launch Readiness esp. on Web Content Accessibility Guidelines, Other Responsibilities - Core Member of Customer Experience Transformation Team, Core Member of Part of Crisis Management Team, Trained on Competition Law, Current Chairperson – Internal Committee of POSH. Jury Member in Internal Committee for Unruly Passengers (July 2019- July 2021)
Drive Volumes for Google, Mcafee, Cleartrip & Bookmyshow prepaid cards in the offline space. Google- Google Play prepaid India & Japan to drive volumes in retail network. Create a business category within partner’s retail environment. Focus on key retailers – Amazon, Reliance & Croma in LFR, & General Trade. Consumer Research for Brand- Network fitment. Product onboarding and activation strategy. Campaigns based on customer behavior & segmentation for retention. Display & CPC Campaigns with Amazon. Work in tandem with retail market sales cycles. Leverage peaks. Leveraging brand’s marketing mediums to drive sales- Online and offline promotions. Work in coordination with Stellr technology and product team in South Africa & London
Talentedge.in is a fast growing online education company. Well funded by Lumis PE firm. Part for the leadership team and strategic initiatives. Drive Marketing & Direct Product Team. Lead marketing function and integral part of the leadership team on business direction of the company. Establish online education as a category.Drive marketing strategy- digital marketing as sales engine, brand positioning and development & PR .Contribute to product mix for consumer business.
Internal movement from TripAdvisor. Part of the leadership team for Asia. Lead e- marketing for India, Singapore, Thailand, Malaysia, Japan & Korea. Closely worked with product and brand team across the region and US Office.
Tripadvisor (Expedia Inc.) Lead on Brand Promotion and CRM for India. Closely worked with London and Boston teams.
Lead on strategic alliances, and all direct marketing initiative for Oberoi and Trident Hotels. Driving room night via partnership and direct marketing and CRM. Successfully launched Trident Privilege Loyalty in 2008, awarded 3rd best hotel loyalty program in 2012.