Dennis Crosby

Launched in September, 2018 as a side venture, I have grown this business to be a highly recommended and successful DJ service in the Dallas-Fort Worth area for providing musical entertainment for a variety of occasions, including weddings, corporate events, business networking events, birthday parties, school group events, fundraising events, community events, social club events and more. As the managing owner and DJ, I run all aspects of the business including marketing, advertising, branding, pricing strategy, competitive intelligence, negotiation, staying current on the latest music trends as well as sound system / sound mixing technology, emcee and master of ceremonies, wedding reception coordinator as well as consulting with my clients to ensure their event has all of their sound and lighting needs covered. I also provide mentoring for those who are looking to launch their own DJ business.

Mission to drive revenue, develop business strategy, and cultivate authentic partnerships for Amadeus with an emphasis on increasing market share in North America. Led internal sales teams to increase sales and secure renewals by demonstrating value for Amadeus solutions and building strong relationships with clients. • Developed a pipeline with viable opportunities and forecasted accurately within and across marketing, product management, IT, and leadership functions within the target accounts. • Spearheaded the closing of a three year, $1M deal with a large regional travel management company. • Deep understanding of the Amadeus portfolio of products and the hospitality industry to ensure customer success. • Built relationships with current/new customers within key industries and market segments to understand drivers. • Penetrated current accounts with product offerings and opened new accounts through products that meet customer needs. • Developed lead generation processes within territory through use of existing tools and resources (i.e. internal prospecting staff, marketing department programs and lead generation team). • Cross-functionally collaborated with Pre-Sales Consulting and Product Management to remain aware of pending innovations and product knowledge.  

Directed all business development and client growth solutions in the Southern United States and Hawaii territory for a leading logistics company with $1.5B+ in annual sales. Sold the value of company services, maximizing DLS customer connections, saved customers money, personalized their experience, and protected their investment. • Personally signed 10 new accounts with an average annual revenue of $500K. • Strong understanding of customer business strategies, challenges and business landscape. Possess the ability to deliver business value by aligning solutions to address the customer’s short and long-term support needs • Built strong business relationships with customers by earning deep trust and loyalty, driving alignment of their outcomes with DLS solutions resulting in mutually beneficial growth.

Drove Sabre’s success with a multitude of large, enterprise-wide airline customers with annual revenues in excess of $45M. High closing-ratio that is deeply-focused on client retention and achieving results that increase revenues while mitigating risks. • Generated over $50M in incremental revenue over the term by growing Sabre’s commercial footprint through new solution sales, renewing commercial agreements, advocating customer’s strategy and needs within Sabre, and addressing and solving open issues through problem/resolution management. • Achieved 100% of goal over 4 years, achieved 130% to goal in over 3 years. • Instrumental in revitalizing partnerships with Alaska Airlines and WestJet. • Interacted across numerous departments to ensure deliverables and timelines were met and that customer realized full value from Sabre’s solutions.

Consulted, designed and sold creative solutions for airlines in the areas of passenger reservations, operations and commercial systems. Customer base consisted of numerous airlines of various size and complexity in North America. • Led the management of all aspects of the sales cycle through coordination across several departments including customer management, delivery, product development and marketing. • Consistently exceeded annual sales targets in excess of $10M per year. • Directed the closing of signing Aloha Airlines to a reservation agreement.

Managed several global travel management companies as well as a team of Customer Account and Sales Managers. Implemented initiatives including directing product sales, joint technical development opportunities, contract negotiations, corporate account negotiations and daily operations.

Developed, implemented and led department business and sales plan for approximately 30 markets from both Dallas/Ft. Worth and Los Angeles hub locations, representing annual revenues to the airline exceeding $140M annually.

Negotiated and implemented long term domestic and international contracts with targeted travel agencies and corporations located in Southwest Louisiana and Alabama.