Devan Bhalla

1. Spearheaded the digital initiatives on social for Moglix, Moglix Business, Credlix and Middle East 2. Led a comprehensive brand campaign in #MoglixHaiNa from its conceptualization to its execution with a phigital coverage across Radio, Print, Digital and OOH across the country 3. Launched a sequential employee engagement initiative under ‘Social Stars’ which increased online mentions 4. Built a balanced communication strategy showcasing the different BUs, talent, research & insights, customers, suppliers and for prospective employees 5. Drove a nation-wide radio campaign with Radio City (91.1 FM) across regional markets while driving 6. Strategized and undertook intensive Media Buying & Planning across news (Amar Ujala, Dainik Jagran, Ananda Bazar, Patrika, Dinakaran, TOI, Dainik Bhaskar, etc.), OTT (Hotstar), sports, content aggregators (Daily Hunt, Inshorts). 7. Conceptualized and implemented the brand communication strategy across all digital platforms across all content formats 8. Led the internal communication strategy with targeted Business Unit based communication and employer branding projects 9. Optimized on content pipeline with a topical and trend focus which earned organic mentions on pages like Social Panga, Social Media Dissect, etc. and an organic feature in the press 10. Undertook TVC campaign for on Aajtak and numerous other digital channels on topical days like Republic Day & Union Budget 11. Designed the performance marketing funnel for paid ads for Enterprise (MRO, Packaging, and Mid-Market verticals and drove targeted drip campaigns, In Mails, FB & Google Ads. Noteworthy Highlights: 1. Achieved the annual follower target in 7 months itself while maintaining a B2B industry benchmark for social while growing the engagement rate to 8X within 10 months (Highest in the industry of18%) 2. Improved the brand recall by a 98% increase in mentions 3. Managed the Media Buy plan including offline and online which boosted the brand presence by 34%