Diana Morato

Transforming the physical shopping experience for customers by creating technology for the stores of the future. Our technology for autonomous stores enables customers to have a great queue-free shopping experience & allows retailers to gain insights and intelligence that take their in-store operations and sales to the next level.

Leading the Group´s digitalization objectives in close collaboration with the CEO and other senior executives. Heading the Group´s digital transformation business unit.

Headquartered in Berlin, we raised 50M Euros in 2019, Europe´s largest Series A, launched a fleet of next-generation electric kick-scooters across 7 countries and became market leaders in most cities before selling the company to the global e-scooter leader Bird. Achievements: - Business & Strategy: #1 Micromobility company with the largest footprint in Spain, among top 3 players in every European country where we operate International footprint: expanded service to 7 countries within the first 10 months - Operations: Pivoted from working with external providers to internalise logistics management resulting in an improvement of unit economics. Proprietary scooter design in Germany and production in China - Public Affairs: Created strategic moats by winning tenders and collaborating with public authorities - Finance, M&A: Raised 50M€ capital in Q1 2019. Acquired a local competitor in Spain in Q2 2019 Attained positive unit economics in almost all cities by Q4 2019 Exit: Sold the company to the world's largest micromobility player in Jan 2020 before the Covid impact

Role: - Founder: Leading Deliveroo in Spain since starting its operations in 2015. - MD: Fully responsible for the country P&L and strategy. Driving local execution via a team of over 180 employees in marketing, business development, operations, customer service and HR - EU Leadership Board Member: Influencing Group Strategy, product development prioritisation and company culture Internal Achievements: - First country globally to break-even at operational level - 2nd fastest growing Deliveroo market: consistently >100% y/y revenue growth for 4 consecutive years - Attained highest employee satisfaction levels resulting in the lowest unwanted staff turnover rate - Shaped a great company culture with a clear sense of responsibility, ownership, pride and a collaborative working style - NPS >75% for riders restaurants & customers External Achievements: - 68% marketshare: Positioned Deliveroo as the leading food delivery company in Spain - Brand / Loyalty: Iconic brand that stands for innovation, best-in class food delivery service & the place to find the best local and international restaurants - Innovation / Growth: Set up new business units such as Editions (custom built dark kitchen sites), Marketplace, Advisory & procurement services - National reach: millions of customers in 35+ cities ordering food from over 6k restaurants which is delivered to your door by a network of 2k delivery riders in less than 30 mins

Zipcar is the world's leading car sharing network and part of the Avis Budget Group. Achievements: - Turnaround and restructuring of existing operations and team - Achieved company wide profitability of the Spain business - Launched car-sharing service in Madrid

Fon is the world´s largest WIFI sharing network offering end users easy, cheap and seamless access to the internet when they are on the move around the globe. Achievements: - Tripled revenue by driving a new sales channel (ISP) reorienting the sales strategy from B2C to B2B2C - Expanded the business geographically by signing SAAS contracts with some of the world's largest telcos (Deutsche Telekom, Oi, Turk Telecom, Telstra, Vodafone, etc) - Set up regional hub structure to deliver service to ISPs - Created a lean and efficient team structure by reorganising the commercial, account management and CS teams, standardising processes, developing playbooks and creating training & development offerings - Radically improved the relationship between commercial, product management and tech teams by working with other C-Level executives on communication, alignment of objectives, revising processes and increasing over-all transparency.

Heading corporate strategy planning and supporting international business development at Spain´s leading IT services company (2.5 €bn revenues, listed IBEX-35, over 35.000 employees and operations in over 90 countries).

Retained in assignments for some of the world´s leading private equity firms and Fortune 500 companies in corporate strategy, business unit strategy, strategic planning process, and innovation support projects. Industries covered include: air & surface transport, healthcare, financial services, FCMG and media & entertainment.

Composed of 80 former Presidents and Prime Ministers from 56 countries, the Club de Madrid is the world’s largest forum of former Heads of State and Government. It is an independent non-profit organization created to promote democracy in the international community.

Analyst in the Policy Planning team at the Private Office of the NATO Secretary General in Brussels.