Diana Mulhall

Marketing lead for Success Lending, responsible for full marketing strategy, partner engagement, loan officer enablement, recruiting support, website performance, CRM/marketing automation, reputation marketing, and revenue/pipeline reporting. Lead consumer, referral partner, and loan officer marketing initiatives that support homebuyers, homeowners, real estate agents, and mortgage professionals through brand strategy, digital content, compliant campaigns, website optimization, local-market marketing, and field-ready sales enablement. Oversee the Success Lending website strategy and agency relationship, with a focus on improving consumer experience, loan officer visibility, lead generation, SEO/AEO/GEO performance, local search, conversion paths, and digital resources for borrowers, homeowners, agents, and loan officers. Partner with executive leadership to strengthen brand awareness, improve marketing adoption, support loan officer recruiting, deepen agent and referral partner engagement, and create reporting that connects marketing activity to pipeline growth and revenue opportunities.

Hands-on marketing leader responsible for defining and executing the B2B, B2C and B2B2C marketing strategy across demand generation, lifecycle marketing, marketing operations, educational content, media relations, social media, product marketing, and website growth increase brand recognition, strengthen market positioning, generate sales pipeline and increase consumer engagement for a homeownership focused personal financial management platform serving mortgage lenders, loan officers, banks, credit unions, and other financial organizations to improve the credit, financial health, mortgage eligibility, and retention of their customers and members.

Transitioned from Certainty Home Loans to serve as the Marketing Manager responsible for developing and executing the B2C and B2B marketing strategy for Stearns Home Loans, Certainty Home Loans & 9 joint ventures across the U.S. Developed and implemented the digital marketing strategy; managed websites, social media, and CRM for all companies. Created creative data-driven integrated marketing campaigns which generated and nurtured borrower leads, retained customers, and increased referrals from business partners to drive volume and production.

Provided leadership as a Marketing Manager to develop and execute multi-channel B2C and B2B marketing strategies that addressed each stage of the homebuyer journey. Utilized corporate website, social media, email campaigns, direct mail and digital advertising for lead generation, buyer evaluation, and buyer retention strategies. Managed the deployment of the new CRM and corporate website. Created seo-optimized content that reflected the company rebrand, raise brand visibility in the marketplace, and provide consumers, real estate agents, builders and other businesses with the confidence to select the company to provide their clients with home financing.

Managed the content strategy for the consumer, corporate and B2B (Human Resources & Benefits Brokers) audiences; created and published web content in Drupal & Hybris content management systems. Managed the social media strategy for consumer, corporate and B2B audiences. Wrote lead generation and thought-leadership content. Corporate media relations; wrote and pitched by-lined articles for trade and business publications.

Managed digital marketing, website content, social media, pay-per-click digital advertising, email marketing, media relations, and product merchandising to drive online and retail sales for an omnichannel retailer of foodservice equipment