Diego A Tobon MBA

• Responsible for implementation of commercial strategies. • Sales force leader responsible for all marketing channels. • Manage activities to promote achievement of goals, coaching and development of the Business Executives team. • Increased market share by 5% in Jalisco. * Increased sales from 70% to 120%.

Managed projects by working closely with customers to establish budget and lead times, and assigning execution and installation tasks to the operations department. • Increased customer satisfaction by 95% by applying the highest quality assurance standards and delivering the projects within agreed upon budget and lead times. • Made technical and economic decisions, resulting in 90% waste reduction during installation, reducing firm’s losses by 50% and decreasing warranty claims to 2%.

Developed and executed launch activities for Barú line of purified bottle water, including feasibility study, competitive analysis, product development, pricing, manufacturing, staff recruiting and training, website and marketing collateral development, marketing and selling strategies per distribution channel, client acquisition and retention, and budgeting. • Grew market share 10% by improving product quality standards to surpass that of leading purified bottled water brands such as Danone, Pepsi and Coca Cola. • Reduced costs 20% by improving water purification and bottling process. • Achieved zero product returns by monitoring quality standards.

Developed and executed positioning, pricing, marketing, selling and benchmarking strategies to introduce tile, aluminum and other products in Mexico and the Caribbean. • Grew sales by 15% when introducing Mansfield American brand created by Corona (largest Colombian sanitary ware manufacturer) to the Mexican market. • Initiated and managed negotiations with top 5 aluminum distributors in Jalisco state, increasing sales by 10%.

Developed and executed market research, and pricing, marketing and selling strategies to introduce tile products to Florida market, including collateral development and creation of new business development templates. Found, managed and nurtured leads. • Introduced proprietary Chinese brand to Florida’s tile market, stealing 5% share from leading American manufacturers such as American Olean, Daltile, and Florida Tile.

Initiated and nurtured relationships with prospects, customers and suppliers. Devised and monitored approaches for customer acquisition, retention and loyalty. Led quantitative and qualitative data collection and analysis, and presented results of industry, customer satisfaction and competitive studies. Created and managed sales and production budgets. • Developed and executed corporate sales strategy resulting in 60 potential new customers estimated to generate USD 1.8 million in sales.

Planned and executed marketing programs, adapting home office guidelines to the local market. Solidified corporate image through public relations campaigns and participation in regional and institutional events. Developed acquisition and retention strategies. • Led corporate image management, executing 100% of regional and institutional events within approved annual budget, obtaining per event savings of 10%.

Organized events to cross-sell financial products to existing and potential institutional customers. Developed tools to measure customer satisfaction, customer loyalty programs and incentives to re-engage lapsed customers. Managed customer service budget. • Re-affiliated 80% of lapsed accounts; retained 20% of accounts at risk of non-renewal.

Provided financial planning advice to high-level executives on portfolio and currency investing also addressing tax and pension-related questions. • Gained 540 new customers from blue-chip local and multinational companies, increasing revenues by USD 685,000 per year.