Donna Jermer
About
Donna Jermer is from New York, New York, United States. Donna is currently EVP, Chief Marketing Officer, Insuritas at HUB International. In Donna's previous role as a Senior Vice President Marketing, iptiQ at Swiss Re, Donna worked in New York until Dec 2021. Prior to joining Swiss Re, Donna was a VP, Distribution Lead, RGAX at Reinsurance Group of America, Incorporated and held the position of VP, Distribution Lead, RGAX. Prior to that, Donna was a Senior Vice President, AMT Workforce Benefits at AmTrust Financial Services, Inc. from Dec 2014 to Dec 2016. Donna started working as President at Yieldmark Advisors in Nationwide in Jan 2012. From Jan 2007 to Jan 2012, Donna was A VP, Strategic Marketing & Lead Generation for Colonial Penn Life Insurance at CNO Financial Group, based in Greater Philadelphia Area. Prior to that, Donna was a Director of Marketing at Forethought Financial Group, Inc. from Jan 2003 to Jan 2007. Donna started working as Second Vice President, National Marketing Director at Protective Life in Jan 1999.
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Donna Jermer's current jobs
Executive Summary Lead enterprise distribution strategy for a national embedded insurance platform serving 150+ financial institutions, architecting AI-enabled, data-driven B2B2C growth models. Architected Embedded Distribution Platform • Designed and scaled a B2B2C embedded insurance ecosystem serving a total addressable market of 30MM+ banking customers. • Built integrated CRM, CMS, and API orchestration layers to align carrier connectivity, compliance controls, and partner lifecycle management. Data Orchestration & AI-Augmented Workflows • Integrated automation, machine learning, and generative AI into marketing and intake workflows, increasing qualified insurance inquiries by 75% and improving lead throughput by 60%. • Developed next-best-action and segmentation frameworks to reduce friction and enhance conversion across digital, IVR, SMS, AI assistant, and advisor-assisted channels. Distribution Architecture & Margin Performance • Established “Agency-as-a-Service” and “Insurance-as-a-Service” operating playbooks for financial institutions. • Implemented performance dashboards and KPI governance linking marketing activity to sales, retention, and NPS outcomes (improved NPS from 30% to 50%+). Operational Ecosystem Leadership • Led cross-functional teams across strategic partnerships, sales, service, compliance, call center operations, and technology. • Oversaw operating budget and full-funnel distribution strategy across personal lines, life, health, and ancillary products.
Donna Jermer's past jobs
Strategic distribution and brand leader for Swiss Re’s carrier and distribution thru agents for life & health platforms in North America. And direct channel testing for P&C brokerage operations. • Doubled YoY premium growth in Medicare Supplement for three consecutive years through full-funnel distribution optimization. • Designed omnichannel digital distribution roadmap including customer portal architecture and agent enablement systems. • Increased active agent productivity by 20% through distribution segmentation and experience redesign. • Built and led cross-functional team spanning brand, digital acquisition, PR, and distribution communications.
Launched and operated direct-to-consumer general agency models for life carriers testing new distribution channels. • Generated $1.4M in premium within six months in pilot campaigns, achieving $45–65 CPL targets. • Secured new direct distribution contracts and advised carriers on digital ecosystem modernization. • Presented strategic distribution analysis to board-level stakeholders, resulting in expanded engagements.
Consulting focused on mid- to large-sized companies wanting to leverage best practices, operational improvements and expense control metrics for branding, acquisition and retention efforts, PR and marketing execution.
Led $150M direct-response acquisition and retention portfolio for life and Medicare Advantage programs. • Managed team members across integrated campaign management, data analytics, DRTV, digital, and telesales. • Introduced enterprise campaign governance and segmentation frameworks to modernize lead management operations.