Doug Kimball

Excited to serve as a PMA Ambassador, where I am helping to empower other Product Marketers in their education and career journey. I am proud to be helping by: - Presenting and sharing at PMA conferences and virtual summits - Being a mentor through the PMA Mentorloop offering - Developing and sharing content for PMA members - On-going learning and certification through PMA training - Sharing perspectives from my messaging framework and book https://a.co/d/04ysgtYD

Lead end-to-end marketing strategy for AI native healthcare start up focused on improving payor revenue cycles and patient care. Partner with founders and exec team to scale brand awareness, enhance digital engagement, product marketing and drive sales momentum. • Increased market awareness by 35%, upleveling market positioning and client engagement with limited budget and resources. • Grew LinkedIn followers by over 700% in 18 months , expanding digital presence & industry visibility by optimizing content strategy, leveraging company-wide participation, and amplifying brand reach. • Refined market positioning to highlight AI-powered claims denial management’s unique benefits, collaborating with sales and leadership to ensure messaging resonated with both small practices and large healthcare systems, driving stronger engagement. • Built marketing foundation from the ground up, adding a dedicated marketing manager, developing more than 40 high-impact assets in under five months, launched event marketing strategies, and crafted targeted outbound campaigns to accelerate investor and customer interest. • Engaged PR agency to support development of trend pitches, driving multiple bylines and engaging with 15+ industry analyst engagements, leading to a mention by Gartner in publications and presentations.

Led global product marketing team shaping positioning, messaging, and GTM strategy across a multi-product AI-driven SaaS portfolio. Partnered cross-functionally with Product, Sales, Customer Success, and Growth Marketing to strengthen market differentiation and drive adoption. • Developed portfolio-level narratives connecting technical product capabilities to measurable business and research outcomes • Partnered cross-functionally with Product, Sales, Segment Marketing, and Customer teams to align GTM strategy focusing on market and buyer needs - streamlined launch by 25% • Standardized product launch and enablement processes to improve sales readiness, messaging consistency, and pipeline contribution from new offerings •Led messaging workshops and enablement initiatives helping global teams improve technical and value-based customer conversations • Established analyst relations strategy and market positioning initiatives to strengthen visibility and competitive differentiation

Scaled marketing operations, optimized digital presence, and enabled sales through targeted messaging and positioning. Managed global team to drive growth programs using strategy development, demand generation, product marketing, events, content / thought leadership, sales development, public relations and analyst/influencer relations. - Led team in delivering over 96% YoY marketing driven pipeline growth, and 2.9X increase in new deals attributed to Marketing - creating $10.2M pipeline for sales. - Implemented product marketing role to support improved messaging and positioning, support effective product launches, content development and competitive intelligence - Grew LinkedIn followers by 6000 in one year, significantly upleveled engagement and lead growth, consistently showing in top 2 of competitive metrics. - Scaled analyst relationships, supported briefings and conferences - drove 300% increase in Gartner Peer Insights, increased analyst mentions and 4x briefings/inquiries YoY. - Guided team in building and refining a demand generation engine with ABM, targeted inbound and outbound market engagement strategies and social media marketing to drive pipeline and growth. - Worked with Chief Revenue Officer to identify pipeline growth goals and deliver regular sales enablement training and certification - Led and delivered organization's first two Global Field Kick Off events - drove deeper engagement across teams and improved resource use for sales development - Collaborated across Product, Sales and Solutions to articulate value add messaging and positioning - Managed content marketing strategy to develop 16 new case studies, 10 videos, multiple podcasts to help reach broadest audience with relevant messaging. - Initiated innovative Influencer campaign leveraging the “DataVengers” to drive awareness, event engagement, thought leadership, video and digital marketing expansion, increased LinkedIn engagement by 170% in one month.

Drove global sales enablement and activation, leading team of Product, Industry and Content Marketing, Analyst Relations, Customer Advocacy and Sales Effectiveness supporting lead and demand generation and market awareness through global marketing efforts. Empowered sales teams with value based product messaging and positioning, collaborating with Product Management, Pre-Sales, Field and Digital Marketing to ensure alignment and differentiated client communication. • Led global team delivering enablement through webinars, supporting events, and developing targeted campaigns and assets for field teams, communicating market needs using creative approaches for growth • Defined and implemented product marketing strategy, working strategically and tactically to deliver market growth and client engagement • Worked with Global Leadership team on strategic messaging, own and deliver Global Field Kick Offs, increasing sales support and education with 75% more client engagement • Created and delivered customer value focused stories speaking to the value of data management, including case studies, visual storyboarding and thought leadership pieces • Delivered thought leadership at industry conferences and evangelize business value of master data management and how it drives digital transformation, support Customer Advisory Boards • Provided strategic vision, content and guidance to events, working closely with team to deliver quality content and engaging sessions, both virtual and live • Supported competitive insight development and market awareness to create both tactical and strategic messaging advantages, supported by delivering Win/Loss analyses • Contributed to global Marketing teams with subject matter expertise, identifying and • Leveraged Pragmatic Marketing principles to drive effective communication and value stories for outside in driven product development, certified Level 5

Led global product, industry, and sales enablement marketing across a multi-solution data management portfolio.

• Spearheaded the development of cohesive marketing plans that significantly increased brand awareness. • Improved messaging and briefing systems, enhancing TransVoyant's placement in analyst measurement diagrams. • Drove a 45% increase in demand generation through effective marketing strategies and client communications. • Oversaw internal marketing and field teams, ensuring adherence to best practices and professional development.

• Owned Product Marketing efforts for manufacturing planning focused solution portfolio, developing assets, sales enablement and messaging to drive product growth • Orchestrated comprehensive marketing and sales operations to drive global demand generation and growth. • Enhanced client engagement by 35% through innovative point-of-view messaging strategies. • Collaborated with cross-functional teams to identify market needs and develop engaging marketing collateral. • Facilitated workshops and presentations for clients and global pre-sales teams, fostering strong relationships.

Black belt instructor under Robson Moura Ongoing Consulting - Lead and oversee marketing, product marketing and development, video creation and sales, seminar planning, merchandise sales and client service activities. Initiated sponsorship with Tatami as one of their earliest commercial athletes. Create relevant content including blogs, videos, newsletters, emails, merchandise advertising and website updates. Delivered product marketing and management of SaaS video offering and a training application.. Continue to grow the reach, merchandise sales and member education for the Association globally. • Manage Digital Media activity, including YouTube channel, Twitter, eCommerce, website marketing, video marketing and more. Improve brand and market awareness, merchandise and seminar sales • Grew Association from 5 to 20 schools in 11 months. Increased product sales by 20% year over year. Support 48 affiliates across North America, Canada, France, Ireland, and Brazil. • Develop and deliver marketing and promotional collateral, plan and coordinate 55+ seminars and events yearly, manage merchandise sales and product planning. • Drove ideation and product development of performance tracking and curriculum software • Developed and maintain Association Fan Page - Expanded fan base by over 200% (800 fans to over 2200) in 3 months through targeted social media marketing, account partnerships and aggressive communication. Current fan base over 22,000 - with strong engagement numbers. • Established international merchandise agreement and clothing sponsorship, health supplement partnership and significant media exposure.

Promoted internally to lead Marketing team of 5 in demand generation, marketing communication and brand awareness of organization and their supply chain business intelligence solutions. Drove traditional and enhanced marketing programs to expand brand awareness and penetration. Worked directly with CEO on overall company strategy, expansion and goal planning. Maintained existing and developed new relationships with key market research analysts. Focused on the CPG and OTC markets. • Identified market development strategies, both inbound and outbound marketing, resulting in increased customer traffic, lead generation growth of 250%, leading to over $4 million in sales. • Developed key strategic and marketing plans for senior management and board; aligned Global Marketing and Sales teams to implement regional communication, led two Channel & Alliance Partner program implementations - establishing global partners and Value Added Resellers • Provided pre-sales and marketing for 75+ global and domestic client prospects; shaped strategy and communication around offers; led cross-functional teams - supporting both Sales and Marketing Qualified Leads (SQL/MQL) • Determined market communication needs through industry and customer analysis, created competitive insights decks, 12 new collateral, white papers and webinars. Additional Responsibilities: • Maintained existing and develop new relationships with key market research analysts • Worked with CEO and Global senior leaders supporting organization strategic vision and tactics • Provided pre-sales support and requirements gathering on global and domestic client prospects, delivering solution demos and presentations • Develop growth strategy based on market research, competitive intelligence and strategic planning • Channel & Alliance Partner strategy development and program implementation - establishing domestic and international partners and re-sellers.

Directly marketed and sold syndicated data and content delivery solutions to Consumer Packaged Goods manufacturer and retail clients throughout the United States. Managed 3-9 month sales cycles, presenting to all levels of management.  Built pipeline and delivered demo's and proposals for Midwest and West manufacturers and covered total U.S. for retailers  Solidified #1 market position by selling and transitioning 25 retailer clients to new platform, generating $110,000 incremental revenue; contributing to corporate cost-savings initiatives and market share goals. Leveraged relationship building skills to expand senior management touch points within client base.  Performed in a collaborative sales capacity during new product launch, closing in excess of $650,000 in sales in nine months, and opening new client vertical leading to an additional $250,000 in revenue.  Aggressively sought opportunities to expand client base and increase pipeline, collaborating with regional account managers to develop the most relevant strategies and close sales as a team.  In pre-sales support, utilized marketplace knowledge to drive engaging new messaging and collateral, increasing client interest in product offerings and driving additional proposals and contract development.

Developed and executed product management and product marketing strategies for business intelligence, syndicated (BI) SaaS offering. Drove requirements for five web-based products representing $25 million in revenue. • Worked cross-functionally to successfully plan and deliver a strategic multi-million dollar software project, resulting in a decreased monthly spend of $400,000. Led clients and account teams through facilitation and development of solution roadmaps designed to address business issues for CPG retailers and manufacturers including assortment, price and promotion optimization. • Initiated development and facilitated implementation of a business plan for a comprehensive retail solution suite, outlined product strategy building on proof-of-concept and delivered the solution. • Identified two external CPG solution partnerships, framed relationship and benefit statements, negotiated and closed agreements, broadening both company's reach. • Conducted extensive new product testing including gathering and prioritizing feedback, effectively translating market and client demands into product features. • Provided product-positioning recommendations to Marketing based on shifts in technical and business trends as well as aggregated customer reactions to marketing collateral. Provided pre-sales support and product expertise during client visits and executive board presentations. • Managed market and client demands being translated into product features, gathering product requirements from account teams, clients and internal staff. Solicited pilot program participants, conducted extensive new product testing, gathered feedback results and prioritized for product inclusion • Led a team of 4 national consultants to work with clients in understanding the project, requirements, translating those back to Marketing - and then training and transitioning over 1100 clients to a new platform.