Drew Broomhall

Leading digital strategy and operations globally for the Boat International Media brands, managing a team comprising product development, UX, development, analytics/data and CRM. Key achievements so far: - Devised and developed an award-winning market intelligence product for the superyacht industry, BOAT Pro, established quickly as the market leader in this space. BOAT Pro won Best Paid Subscription/ Membership Product at the 2020 Digiday Europe Media Awards - Overhauled technology strategy, simplifying the tech stack and delivering GDPR compliant customer data management and a fast, modern publishing and lead generation content platform - SEO focused product developments delivering consistent year-on-year growth, enabling a 30%+ increase in digital display revenues

My remit was to discover new audiences for our products, ensure the products were optimised to deliver revenue, and deliver the right data to the right people in the business. Achievements included: - Recruiting a team from scratch up to ten people across Analytics, SEO, CRO - Standardising analytics across the business, and team delivering monthly reporting for key brands - Introducing OKRs to the business, improving focus on business goals across teams

I led organic search marketing strategy for some of the UK's most popular consumer websites, including Pistonheads, What Car, Autocar, Autosport, What Hifi, Stuff. I devised digital strategies based on solid content strategy, audience insight, business analysis and deep understanding of SEO techniques. Successes included: - Delivering consecutive years of double digit audience growth for What Car? - Helping What Hifi develop a new revenue stream and nearly doubling their audience in one year

Product owner supervising migration of Sun Online and thetimes.co.uk site search implementations from Microsoft FAST to Solr hosted on Amazon EC2. Responsible for product roadmap, stakeholder management. Developed first Times taxonomy alongside external consultant, and implemented automated classification and entity extraction platform (Nstein TME) to develop new workflows and automated metadata based search products for The Times.

Reporting into the Editor-in-Chief, I managed SEO and search product development across editorial and commercial. Major achievements included: Devising and implementing a 2 year SEO strategy, which increased weekly search visitors by 350% Proved business case for expanding search team, hired and trained junior SEO staff Trained journalists and sub-editors in SEO standards, copywriting and article/keyword research Improved search analytics reporting, with special focus on using keyword data for content creation Keynote speaker at Microsoft's Fast Forward conference in Las Vegas discussing search strategies for media companies, speaker at AOP's SEO conference & World Editors Forum digital conference In addition to extensive SEO work I developed an excellent understanding of Enterprise Search technology and techniques, including taxonomy development, text mining, structured data.

Working within the Entertainments team I produced a range of microsites designed to engage and entertain the Yahoo! audience. Notable successes include the Yahoo! Model Search website, which was redesigned to maximize page views, resulting in a 300% increase in traffic in half the timescale, and the Christmas site, which featured a viral game that received over 1.5m plays and extensive coverage across the web.

I established my own web consultancy business, designing, writing and editing websites for commercial clients, managing all aspects of projects from consultation to implementation, including technical development and copywriting. I created and implemented SEO strategies incorporating advanced inbound linking structures, external link building campaigns, delivering consistent first page search rankings and traffic and lead increases of up to 500%

Managing the portal for ntl's 1.5 million broadband subscribers my role included: Day to day site management, owning and driving editorial schedule Creating new content suitable for the user base, commissioning articles and microsites across news, sport, lifestyle and motoring channels Identifying, developing and maintaining relationships with third party content providers such as the BBC and Rivals Media, managing content integration via XML feeds and similar technologies Project managing new channel and microsite development Maximising revenue streams throughout channels and microsites, with significant results

My main responsibility was a three month online project to complete my M.A. I developed a new section of the Xfm website for their 'Unsigned' music competition, containing online voting mechanisms, multimedia and relevant content for their audience. This included managing the planning and implementation of the appropriate product, plus sourcing and writing relevant content through research and interviews. Following the completion of the project I continued working for Xfm on a freelance basis - adding content to the section, as well as reporting on live gigs and covering music news as required.

In this position I performed a number of roles on the BBC's World Cup website and interactive platforms. These included: editing and publishing e-mails from the public for 'Talking Points' message boards, creating new 'Sports Talk' pages and graphics, and editing pictures. I also moderated busy live chat forums and selected and editing e-mail comments as part of the team for the live 'World Cup Interactive' cross-platform

Working with two managers, I managed a team of six on the sales floor, allocating tasks and resources to the buyers and sales assistants. I was also responsible for the induction and training of new members of staff, identifying training needs and implementing training programmes. As buyer I used product information combined with my knowledge and research to make informed buying decisions, anticipating demands and trends within the industry. In 2000 I was selected for HMV's Fast Track 2000 Management course.