Edita Robinson

Researched and crafted more than ten talking points and briefing reports per week for the President’s meetings and speaking engagements. Worked directly with the President and high-level officials to conduct in-depth institutional research on entrepreneurship, budget reallocation, and grade inflation to improve systematic strategy and management of Dartmouth’s enterprise. Planned and coordinated a weekly speaker series that brought six leading scholars in environmental issues to campus.

Provided competitive and creative context for Apples' Marketing Communications team and produced idea boards for the Creative Team's immersion room. Explored media environments facing customers today—online, in store, in print—resulting in new perspective and context for the Planning Team. Edited and created headlines for documents outlining new product launches; became familiar with the structure of Apple's product launches; became familiar with the structure of Apple's product launches. Culminated internship in an extensive presentation of the customer landscape; presented to key department stakeholders recommending which competitors have the most compelling marketing communication strategy.

Researched the use of typefaces and found typefaces that embodied client's image. Researched social media marketing strategies and conducted competitive audits for clients in the context of upcoming product launches. Helped the creative team conceptualize an exhibit concept for a social media client at the South by Southwest Music Festival.