Eileen Yulin Yulin
About
Eileen Yulin Yulin is from Singapore. Eileen Yulin works in the following industries: "Computer Software", "Internet", "Marketing & Advertising", "Computer Games", and "Information Technology & Services". Eileen Yulin is currently Head of Publisher Relationships, GCR at Twitter, located in Singapore. In Eileen Yulin's previous role as a Director of APAC supply at Chartboost, Eileen Yulin worked in Beijing City, China until May 2021. Prior to joining Chartboost, Eileen Yulin was a Head of programmatic supply, APAC at Fyber and held the position of Head of programmatic supply, APAC at Beijing, China. Prior to that, Eileen Yulin was a Senior Business Development Manager at glispa GmbH, based in Berlin Area, Germany, Beijing China from Oct 2015 to Jul 2017. Eileen Yulin started working as Director of app monetization at Gogolook Co., Ltd in Taipei City, Taiwan in Sep 2014. From Jul 2011 to Sep 2013, Eileen Yulin was Overseas Business Development Manager at Lager Network Technologies Inc, based in Taipei, Taiwan.
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Eileen Yulin Yulin's current jobs
Eileen Yulin Yulin's past jobs
APAC supply team management: BD, account manager and tech support coordination. Established, trained and managed China supply team, served 120+ publishers in APAC regions Provide analytical support and developed processes to track business progress. On-boarded 102 new accounts since 2018 within GCR and SEA regions, including Bolegames, Talefun, Trillion, UPLTV, Luckyzen, Learnings, Wuhan Poseidon, Fotoable, Pinssible, iHandy, IGG, Inshot, amanotes and Yodo1. Established Regional GTM strategies. Competitors’ analysis: product features comparison, product/dashboard UI/UX improvement plan, on-boarding process optimization, traffic quality review plan. Marketing: Manage the development of product go-to-market strategies and plan regional business objectives and growth goals. Liaison with product and tech-support team Developed strong collaborative relationships with key stakeholders across the company. Developed regional strategies and major global market initiatives for SDK and programmatic solution with APAC-based app developers.
Fyber is the ad exchange specialized in mobile app inventory using programmatic buying and RTB technicals to help mobile app maximize the ad monetization. Led the programmatic supply team of 4 people, including strategic partner AM and BDs. Functioned as an evangelist, effectively organized marketing event including webinar, workshops and social media contents to educate the managed regions about programmatic ads. Conducted the regional strategies to enhance the market adoption for ad exchange solution, header-bidding solution.
GLISPA is a high-performance, digital marketing pioneer empowering our clients to activate global audiences, reach growth objectives and move markets. We provide a full suite of acquisition and monetization solutions (gBoost, gPerform, gNative and Media Services) for global advertisers like Baidu, Nexon, OLX, Flipkart and Gumi. glispa reaches billions of mobile and web users with our multichannel offerings driving quality engagement, increasing customer lifetime value and impacting the bottom-line. Since 2008, we have pioneered new technologies to achieve the highest levels of efficiency and optimization for our clients and partners. With offices in Berlin, Beijing, San Francisco, Tel Aviv, Bangalore and Sao Paulo our multinational, client-focused team boasts 39 nationalities and 24 languages. We look forward to helping you reach your business goals. Partner with us: glispa.com eileen.keng@glispamedia.com
This position is in charge of develop the new monetisation ecosystem over Whoscall, the world leading caller ID app. Thousands millions of calls over smartphone around the world, Whoscall help smartphone owners to identify the incoming call's intention and make a call environment a safer place. Led a 7-person product team including programmers, UX/UI designers, BDs and AMs to establish the monetization ecosystem from the scratch, including user profiling system and precise targeting ads based on user behaviors data. Led go-to-market pricing and business strategy for in-house ads for agencies and 3rd party in-app network monetization.
Key Achievements: ♦ Built a global publishing alliance with leading publishers such as Gamigo- Germany, Aeria- Japan, DeNA-Japan/ USA for mobile games and PC MMORPG. ♦ Nailed the agreement of co-development game project with world-leading publishers globally. - Collaborated with game publishing teams to identify, analyze and develop business opportunities, deals and relationships with local prospects - Actively monitor competition activity and provide relevant reports & analysis (competitor, risk, sales & publishing best practices, live operation strategies, new gaming trends etc.) Implemented and evolved high-impact marketing strategies and performance tracking. - Planned and negotiated media buy, including print and digital, also in charge of monitoring the performance of all media projects and buying assignments.