Elena Forster
About
Elena Forster is from Moscow, Moscow, Russia. Elena works in the following industries: "Design", and "Electrical & Electronic Manufacturing". Elena is currently General Director at Artemide, located in Moscow. In Elena's previous role as a Head of FAGERHULT (Moscow) at FAGERHULT, Elena worked in Russian Federation until Jun 2016. Prior to joining FAGERHULT, Elena was a Head of lighting at National electrotechnical company of Morozov (NECM) and held the position of Head of lighting at Russian Federation. Prior to that, Elena was a Head Office and Administrative light at Lighting Technologies Trading Company, based in Russian Federation from Dec 2003 to Aug 2012.
You can find Elena Forster's email address at finalscout.com. FinalScout is a free professional database with over five hundred million business professional profiles and over two hundred million company profiles.
Elena Forster's current jobs
* General management including: P&L – Budgeting - Cost control * Strategic marketing and business planning * Multi distribution channels development and management: retail and project business * Reorganization, retention, cost-savings * International business development * Marketing and commercial management * Factory workshop for professionals * Design and innovation * Educational initiatives * Local special events Successful change of sales structure: development of project sales of the company and retail business Development of cooperation with corporate clients: JLR, Mercedes Benz, BMW, Accor Group, World Class, GUCCI, Buccelatti
Elena Forster's past jobs
* Organization and management of the process of active sales and design decisions: control and collection of information on investment and construction sites * Design of lighting systems for industrial, office and private facilities * Lighting project sales * Promotion of the company’s products on the Russian market via presentations, workshops, technical consultations * Working with leading architectural and design companies, largest construction and assembly organization in Moscow and regions * Research and analysis of the regional markets, search for new promising areas of development and new sales channels * Annual trainings on the product in the largest factories of the company: FAGERHULT (Sweden) www.fagerhult.com LTS (Germany) www.lts-light.eu ATELJE LYKTAN (Sweden) www.atelje-lyktan.se Simes (Italy) www.simes.it WACO (Belgium) www.waco.be Whitecroft (UK) www.whitecroftlighting.com
* Market research, search for promising areas and product groups of lighting products in Russia * Identifying the range, costs, sales prices and sales forecasting * Search for potential producer on the market, visiting factories of Southeast Asia (China, Taiwan). * Development of the concept of product package * Carrying out of technical seminars for distributors and employees of the company
* Analysis of the products by divisions: the general situation on the market, sales and competitive analysis, pricing, promotion methods and channels of competitors; maintaining of competitors database, identifying their strengths and weaknesses * Collaboration with different sales channels: architect bureaus, design institutes (Mosproject), lighting companies, construction and electrical companies * Support of tenders and major projects (consultations on requests, location, offers for a common solution concept of lighting design, sites visit, customized orders) * Modifying of fixtures according to customer requirements * Development of proposals to expand the range and change the structure of the products * Pricing of standard and new products * Participation in the development and decisions on new products with the preparation of the cost of production and the promotion and analysis of return on investment. Participation in the development and implementation of plans for new products promotion * Managing of product upgrade in terms of market requirements * Participation in the development strategy in product segments with the design of promotion program