Elizabeth Coleman

Responsible for $15M+ in Marketplace sales via the following channels: Amazon, Walmart, Ebay, Jet and Sears. Manage 8,000+ active SKU’s on all platforms in addition to 700+ Personalized SKU’s in the Amazon Personalized Product dashboard Plan and execute pricing and promotional marketing campaigns across all Marketplaces. Build and maintain relationships with external partners to optimize item content and optimize customers experience on product detail pages

Manage more than 1,500 international and domestic supplier/manufacture relationships. Collaborate with Product Development and Merchandise teams to establish new item requests, create request for quote documents, and locate optimal sourcing partners. Vet and establish new vendor relationships; negotiating terms and agreements, providing initial and subsequent order forecasts, and collaborating on item and packaging specifications, needed certifications and testing, as well as coordinating shipping time-frames. Work with internal and external design teams to create item specification and product and packaging design and graphics. Continuously review current item inventories to ensure quality, compliance, and shipping efficiencies.

Drive one of the largest categories of over$120M in omni-channel sales revenue for proprietary, private label and branded Arts and Craft Supplies, Art Paper, Glue, and Scissors. Partner with domestic and overseas vendors to source, develop, and create new items; negotiating costs, minimum order quantities, lead times, terms and rebates. Provide leadership and staff development opportunities for emerging young leaders within the organization including but not limited to the two staff members that report to me. Act as a business liaison for a new content management system implementation partnering with internal IT team members as well as external consultants to improve processes for print and digital campaigns.

Responsible for 14 million dollars in sales annually for the following multichannel brands: Miles Kimball, Walter Drake, Easy Comforts, and As We Change. The following product lines for all marketing platforms: functional apparel, personal care, braces and supports, fitness equipment, and incontinence. Collaborated with cross functional teams and manufacturing partners to create an assortment of factory direct sourced private label products to create and build the Healthful™ and Beautyful™ lines of product. Established a continuity program for the proprietary products; generating revenue for the company while providing a service for the customer. Presented new product assortments to Brand Managers, Creative Directors, Copy Editors and both Print and Digital Marketing teams to educate our staff on product features and benefits and develop a campaign launch strategy for the items.

Exceeded budgeted sales goals of over $8.5M for Easy Comforts Brand categories I held responsibility for, including: Apparel, Household, Outdoor, Kitchen, Bedroom, and Beauty. Achievements include: growing the household category revenue by more than 50% while continuing to grow margin rate and profitability per item and developing new items in the apparel category that substantially exceeded new item performance goals. Streamlined external partner relationships: rationalizing under-performing vendors and consolidating items with preferred vendors, saving shipping freight, managing inventory turn more efficiently and evading back order dollars. Subject matter expert for the companies ERP system as well as the Business Intelligence Reporting System asking as a project lead for business enhancements and acting as a resource for the Merchandising, Marketing and Inventory Management teams. Collaborated with cross functional work teams to launch a new website platform for the Easy Comforts Brand creating an optimal user experience for our customer; taking part in customer and competitor research, reviewing the current category set, and developing new user content to attract new customers to the website and enhance the experience for our loyal customers. Lead a team of two Assistant Buyers fostering personal development and helping them gain financial and business acumen.

Support Staff for two Buyers as well as a Brand Manager responsible for the As We Change Brand print and digital campaigns. Responsibilities included: reporting, assortment building, content proofing, item returns reductions and customer service support. Managed catalog photo-shoots by working with vendors to attain and prepare photography samples, assisted in developing a shot list, and working with the Creative Team staff to manage shot count and set usage.

Managed a staff of 15 Customer Service Team Members responsible for Order Entry, Personalization Proofing, and Customer Service Emails. Responsibilities included: interviewing and candidate selection, creating training documentation as well as training Team Members, working with Lean Principals to streamline processes, provide performance feedback and scheduling.