Elizabeth Hanson

Beth is the creative mastermind behind Troff, LLC. The products are simple in design and created with the dog in mind. They are easy to use, convenient for today and durable for tomorrow. Beth takes a "less is more" approach and puts the environment in the forefront when inventing, She took three solid years developing, designing and perfecting the Troff pouch. The hydration products were tested daily for one solid year before bringing them to market. All Troff products are still tested daily. Beth's background in nursing with an emphasis in cardiac care, food science and life long love for dogs brought her to the development of this product beginning in 2009. After hearing and seeing the horrible stories of dehydrated dogs as a result of inadequate hydration, she began to research the seriousness and frequency of this issue. It was at this point when Troff was born. She wanted her products to take away the excuse for NOT providing clean, pure water for dogs in and under every circumstance. Her mission is to increase the knowledge base of canine hydration and thermoregulation, and make it the foundation of care for all pet owners. Beth remarks that a properly hydrated dog will not turn into "wonder dog" over night, but as they become appropriately hydrated you will notice an increase in their vim and vigor! Water is the foundation of life and the sustainer of all living things. Hydration is what she believes in the most. Beth says, "…love your pets, keep them well hydrated, properly nourished, and exercised... stay informed and enjoy the adventure together."