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Elliot Shmukler

Co-Founder and CEO at Anomalo
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Email: ****t@anomalo.com
LinkedIn: Elliot Shmukler
Location: San Francisco, California, United States
Current title:
Board Member
Last updated: 10/06/2026 17:16 PM
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About

Elliot Shmukler is from San Francisco, California, United States. Elliot is currently Board Member at Farmer's Business Network, Inc., located in San Mateo, California, United States. Elliot also works as Co-Founder and Chief Executive Officer (CEO) at Anomalo, a job Elliot has held since Nov 2018. In Elliot's previous role as a Chief Growth Officer at Instacart, Elliot worked in San Francisco, CA until Sep 2018. Prior to joining Instacart, Elliot was a VP, Product and Growth at Wealthfront Inc. and held the position of VP, Product and Growth at Redwood City, CA. Prior to that, Elliot was a Senior Director, Product Management at LinkedIn, based in San Francisco Bay Area from Jul 2007 to Feb 2013. Elliot started working as Senior Product Manager at eBay in San Francisco Bay Area in Jan 2005. From Jan 1999 to Jan 2001, Elliot was Co-founder / CTO / SVP, Product Development at Sombasa Media Inc / About.com. Prior to that, Elliot was a Software Design Engineer at Microsoft, Inc. from Jan 1999 to Jan 1999. Elliot started working as Technology Consultant / Systems Engineer at ICON CMT, INC. in Jan 1995.

Elliot Shmukler's contact information is available for free on finalscout.com, a web-based professional networking database with more than 500 million business contacts and 200 million company profiles.

Elliot Shmukler's current jobs
Title: Board Member
Period: Oct 2024 - Present (1 year, 10 months)
Location: San Mateo, California, United States
Company: Anomalo
Title: Co-Founder and Chief Executive Officer (CEO)
Period: Nov 2018 - Present (7 years, 9 months)
Location: San Francisco Bay Area

Anomalo helps data teams automatically detect data issues and understand their root causes, before anyone else. So far: * Raised $72M in Seed, Series A, and Series B funding from SignalFire, Databricks Ventures, Norwest Venture Partners, Foundation Capital, Two Sigma Ventures, First Round Capital, Village Global, and more. * Partnered with some amazing customers to help with their Data Quality Monitoring and Deep Data Observability needs, including Block, BuzzFeed, Discover Financial, Fandom, Notion, and many more.

Elliot Shmukler's past jobs
Company: Instacart
Title: Chief Growth Officer
Period: Jun 2016 - Sep 2018 (2 years, 3 months)
Location: San Francisco, CA

Led Instacart's Product Management, Design, Marketing and Catalog Management teams with a strong focus on driving fast & profitable growth across the business. Member of the company's S-Team of the most senior executives -- with responsibility for overall company strategy and goal setting. Highlights: * Achieved nearly 6X growth in grocery sales (GMV) during tenure * Dramatically expanded adoption of the Instacart Express subscription program, achieving a more than 14X increase in paid subscribers during tenure * Oversaw a dramatic transformation in the way Instacart hires contract shoppers through increased centralization & automation, in-app on-boarding and training, and expansion of the shopper-to-shopper referral program -- all leading to greater efficiency in scaling the shopper fleet * Dramatically transformed the company's geographic expansion strategy -- introducing a data-driven prioritization approach and enabling an accelerated expansion timeline -- all leading to Instacart becoming available to more 70% of US households (from sub 15% at start of tenure). * Key executive behind the signing, launch, and expansion of key grocery retailer partners including Costco, Kroger, Albertsons, and ALDI.

Company: Wealthfront Inc.
Title: VP, Product and Growth
Period: Feb 2013 - Jun 2016 (3 years, 4 months)
Location: Redwood City, CA

Wealthfront is a leading automated investment service investing billions of assets on behalf of clients -- all through automated means. I led Wealthfront's product organization -- consisting of the product management, growth, marketing, design, product data science, and client service teams. Highlights: * Grew Wealthfront 20x+ during tenure from ~$150M in client assets under management to over $3 Billion in client assets managed. * Launched multiple investment product innovations including Direct Indexing and the Single-Stock Diversification Service * Brought Wealthfront into the mobile age with the launch of the first versions of its iOS and Android apps * Launched a massive redesign of Wealthfront's client experience with the launch of Wealthfront 3.0

Company: LinkedIn
Title: Senior Director, Product Management
Period: Jul 2007 - Feb 2013 (5 years, 7 months)
Location: San Francisco Bay Area

* Led a 15-person product team responsible for nearly half of LinkedIn's page views and product areas such as Profile, Search, Contacts, New User Registration, People You May Know, Who's Viewed My Profile, and more. * Led strategy and oversaw execution for LinkedIn’s Membership Growth efforts. Starting as the sole Product Manager for Growth in March 2008, achieved 50%+ acceleration in Growth rates nearly every year – all through continuous improvement and optimization of key growth levers such as user virality, SEO, and localization. Grew site from 20M members to 200M+ members during tenure. * Led, championed, and oversaw numerous product enhancements across LinkedIn including: - Major improvements to the LinkedIn Profile page including the "Improve Your Profile" Tool, "Skills Endorsements", the newly redesigned LinkedIn Profile, and the "LinkedIn Professional Portfolio" -- all leading to a 90%+ improvement in key profile completion metrics. - Major improvements in the People You May Know (PYMK) product including a redesigned results page, streamlined invitation flows, and a continued program of algorithmic and relevance improvements -- all leading to triple digit increases in PYMK engagement & performance - Increased localization of LinkedIn into multiple languages -- moving from 4 languages in 2010 to 19 in 2012 and achieving triple digit growth & engagement increases with nearly every launch. - Integration of LinkedIn with key desktop products & tools such as the integration with Microsoft Outlook Social Connector * Championed and integrated multiple acquisitions for LinkedIn including the teams from Connected and Rapportive. The Connected acquisition culminated in the launch of LinkedIn Contacts in April 2013. * Until the scaling of a dedicated business operations team, led the forecasting and modeling of LinkedIn's Growth and Engagement trends.

Company: eBay
Title: Senior Product Manager
Period: Jan 2005 - Jul 2007 (2 years, 6 months)
Location: San Francisco Bay Area

* Led multiple product areas during tenure including eBay's Item Details page (the highest trafficked page on the site), many pieces of a new experimental fixed-priced shopping product (eBay Express), and parts of the eBay Search experience. * Led traffic and user acquisition efforts for eBay's experimental fixed-priced eBay Express product -- directly tripling sales volume in 4 months and achieving an annual run rate of $150+ million * Led product pieces of a variety of M&A integration projects, from enabling SkypeMe buttons for eBay sellers to powering Shopping Cart/Checkout functionality for Shopping.com * Championed use of rapid A/B testing and continuous product optimization, including the building of eBay's first A/B testing and product optimization tools

Company: Sombasa Media Inc / About.com
Title: Co-founder / CTO / SVP, Product Development
Period: Jan 1999 - Jan 2001 (2 years)

* Founded Sombasa Media, Inc. -- an email marketing firm * As the sole technologist on the founding team, built all technical pieces including company Web sites, back end database systems, mass mailing technologies, reporting & analysis tools, and internal systems * Scaled from nothing to 30 employees (5 directs), 20M subscribers, 100M monthly e-mail deliveries, and top-100 Web site traffic levels * Sold company to About.com for $35 million * At About.com, managed an email newsletter product line with over 700 newsletters through mailing technology and authoring tool upgrades

Company: Microsoft, Inc.
Title: Software Design Engineer
Period: Jan 1999 - Jan 1999

* Hacked the Windows 2000 operating system kernel (still a core part of Windows XP/Vista) * Sped-up system start-up & hibernation, optimized "last known good" configuration storage, and pruned slow-running user mode processing in favor of new kernel mode APIs * Worked with Intel & other technology partners to support Windows operation on next generation hardware

Company: ICON CMT, INC.
Title: Technology Consultant / Systems Engineer
Period: Jan 1995 - Jan 1996 (1 year)

* At the dawn of the Web, built database-driven Web sites before they were everywhere * As lead (& sole) engineer launched the first major Web effort for CBS News -- the Campaign '96 Web site

Elliot Shmukler's education
Stanford University Graduate School of Business
MBA
2002 - 2004
BA
Elliot Shmukler's top skills
Herding Cats Business Strategy Product Lifecycle Management Luxury Lifestyle Technical Leadership Product Development Poker C++ Luxury lifestyle Product Strategy Product Management E-commerce Fine dining Web Analytics Strategic Intelligence Perl/shell scripting Competitive Analysis User Experience Competitive Intelligence Program Management
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