Emilie Brault

Team leader Global eCommerce

1. Develop global e- commerce strategy for Henkel together with all stakeholders , ensure local implementation 2. Lead organizational transformation initiatives globally and locally 3. Build online/e-commerce roadmap and strong relations with each of our top global customers 4. Build new capabilities (Consumer insights, technology plateform, tools ) to grow Henkel Laundry online business.

- Manage a team of 4 category managers - Conduct category review to assess performance and give strategic input to sale and marketing teams - Build Assortman and promo strategy, set target to the sale Team - Provide market analysis and recommend actions plan per category: promo, price, retailer supports - Oversee the introduction of new product to market: track performance against objectives - Run shopper Marketing studies ( shopper Cluster, turnover potential Analysis, trademan etc..) - Develop new innovative initiative to support product launch at retailers

- Develop and implement strategies and tactics for LHC category for 3 Business models (HM-SM- Drive) - Negociate optimal product range and annual promotional plan, agreement and reached #1 growth contribution - Create new monitoring tools / dashboards used for internal and external reporting - Work closely with field sale team to implement promotion, product launch and merchandising in store - Lead sustainability group project with Top management: “Increase performance through a more diverse team”

- Built a European category management strategy in markets to achieve leadership position - Implemented and customized category strategies: assortment ( brand or private label ), promo plan, shopper studies - Built a strong partnership with ICA (Sweden): category captain , x2 sales. - Leverage European best practices and improve promotion production cost with factories - Develop and implement new business monitoring tools for top management and field - Part of innovation team and bring strategic input to R&D product launch cycle - Management 1 person

- Lead category management strategies for boys and infant business category and drive initiatives - Define specific merchandising strategy for the category (planogram, Pops, signage, stores partnerships) - Undertake consumer insight research, using the outcomes to support and develop category plans. - Create category business review and identify opportunities to leverage growth for retailers. - Build and monitor the annual company promotional strategic plan - In charge of all the trade marketing program involving all Mattel brands and channels :i.e create and execute Christmas promotional program with 2.5 millions€ budgets

- Re-launched of existing brand and reached co-leadership in 2 years +15% gross by building a new strategic plan. - New product selection, pricing, and promotion, establish a new P&L to achieve profitable gross - New brand image : new tag line, advertising copy (brand and product campaign) - Implementation of a strong and innovative 360° plan from media plan to in-store execution. - Develop and communicate tools, materials, and in store collateral (Pops, signage, plano-grams) to support sales. - Management 1 person

- Developed product strategies resulting in 4 new product categories, penetrated new markets and channels while achieving high gross margins. - Coordinate timelines and financial forecast in new product development process, met the projected sales goal. - Work with Asian factories for sourcing, product development, and pricing evaluation. - Lead and interface with cross-functional teams: packaging, purchasing, and sales.