Emily Bell

• Manage the Assistant Merchandiser, whilst also coaching and developing the other merchandisers in the team. • Weekly trade and KPI reporting on Accessories and Beauty. Analysing sales, stock, profit and loss versus plan and the previous year. Further to this running analysis on any promotional activity and markdowns drawing conclusions and taking any necessary actions • Manage Beauty and Accessories range plans, ensuring products are pushed through production and uploaded in line with sales plans and also for key launches throughout the season. • Assign products to categories and post to live environment. • Daily review of visual merchandising, checking catalogue pages feature galleries and stock levels. • Accountable for weekly homepage updates, executing a smooth transition, approving homepage edits and content before go live. • Category analysis - using the tools Google Analytics or Click Tail to review customer journey and make decisions . • Responsible for seasonal projects such as sale and other promotional events online • Site optimisation projects - such as sub categorising brand pages and macro categories. • Accountable for online merchandising and site optimisation overlay Monetate – this involves planning out campaigns, weekly reporting and analysis of results helping to understand customers, situations, behaviours and preferences. Based on results from campaigns present a business case for these changes to be made permanently on the site.

Worked on the in-house Liberty SS/11 magazine, the ‘at Liberty’ newspaper, Summer beauty brochure, and collaborations such as the V&A Cult of Beauty. These marketing strategies act as the primary new customer acquisition tool. My duties included: - Project co-ordination, maintaining and updating communication plans and schedules, briefing graphics, putting together presentations - Daily agency liaison over print and production - Design ideas and copy writing for marketing collateral - Liaison with buyers, suppliers and internal departments - Managed shoot co-ordination in store and off site - Coordinating distribution of marketing collateral to local area - Monitor and analyse the contribution of marketing activities, for example redemption rates for brochure, and ROI of potential marketing projects - Researching competitor activity and compiling reports for the team - Strategic planning and implementation of collaborations and partnerships such as ‘Cult of Beauty’ with the V&A - Placing seasonal advertising in line with corporate guidelines in papers such as the Sunday Times, the Sunday Telegraph and the Evening Standard – as well as reader offers in publications such as Grazia, Elle - Assisted on several events and in store activities such as the Alexander Wang customer event in store, Love Party and the Launch of the RRL shop fit.