Emily Du Fresne
About
Emily Du Fresne is from Burnsville, Minnesota, United States. Emily is currently Merchandise Manager at Northern Tool + Equipment, located in Burnsville, Minnesota, United States. In Emily's previous role as a Omni-Channel Merchandise Manager at Northern Tool + Equipment, Emily worked in Burnsville, MN until Dec 2020. Prior to joining Northern Tool + Equipment, Emily was a Ecommerce Merchant at Northern Tool + Equipment and held the position of Ecommerce Merchant at Burnsville, Minnesota, United States. Prior to that, Emily was a Senior Buyer at LNA Enterprises LLC, based in Boston MA from Jan 2013 to Jan 2015.
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Emily Du Fresne's current jobs
• Own master product assortment and negotiations for Automotive, Electrical and Lighting with P&L accountability- direct and retail channels with over 2,000 sku’s. • Execute and negotiate program reviews to grow market share, drive new business and product opportunities and improve merchandising productivity. • Established a standardized Line Review Process for Merchants to allow consistency from both the corporate and vendor side of business. • Negotiate vendor funds to support program launches at item level, signage spend, social media exposure, volume rebates, direct mailer print, freight terms and overall cost outs • Proof, execute and approve private label branding on product packaging, labels, manuals, and signage to drive results.
Emily Du Fresne's past jobs
Supervised Omni-Merchant Team that maximized sales and profit of each line review set, optimized assortment through creative signs, fixtures, placement, and promotions. • Managed financial performance and execution process of promotional ecommerce and retail promotions, to drive sales, traffic, and margin improvement vs budget. • Analyzed line review launch results to evaluate forecasted sales, margin, and execution goals. • Identified and monitored primary competitor pricing structures for top 20% performing items in each class. • Lead the team in negotiating, securing, and using multi-channel vendor funds. • Monitored, tracked, and ensured that all available Vendor Funds are utilized for margin gain.
-Curated and maintained online assortment of goods for top categories; Lawn & Garden, Logging, Outdoor Power Equipment, Hydraulics and Farm & Ag -Managed promotional calendar for key categories to drive revenue and margin dollars -Built vendor relationships to develop assortments, innovative promotions, online content opportunities and provided strategic pricing recommendations and forecasts. -Researched and reviewed market trends while analyzing potential growth opportunities. -Provided analysis incorporating sales, GMROI and turn for creating annual category review to ensure budget and competitive line review goals are accomplished.
-Helped increase the company's portfolio of ecommerce channels to $11M in revenue from <$1M within 3 years -Grew the company's Amazon channels (Pipeline24, Birkenberry, Vulie) by managing investments exceeding $200K / month -Consistently performed as the top performing buyer for the Amazon sales channel via Pipeline24 by predicting product demand while maintaining appropriate inventory levels -Analyzed sales and inventory data using Teikametrics, a SaaS analytics platform for large volume ecommerce retailers -Contributed ideas to help develop the Teikametrics FBA Insite tool and Purchase Order Management System -Researched, developed, and launched a private label product, Lilbaby boots, to increase sales and profits by offering consumers more cost effective products with higher profit margin