Emily L
About
Emily L is from Nickelsville, Virginia, United States. Emily is currently Senior Director, Content & Strategy at Health Union, located in Philadelphia, Pennsylvania, United States.
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Emily L's current jobs
• Create authentic, patient-centered content, campaigns and products for 40+ online chronic health communities to empower, educate and validate the patient experience (focus on diagnosis, treatment, mental health and everything in between) • Spearhead content development – from ideation to strategy to messaging to execution – to meet patients/caregivers “where they are” in the condition journey • Collaborate with UX, insights, media, sales and tech to align messaging/strategy; use empathy, logic and hard data to inform creative choices • Diversify digital product offerings to leverage untapped revenue opportunities • Creator of “Patient Voices” product, leveraging the power of social/UGC into meaningful, authentic stories – resulting in 602% increase in session duration, 374% increase in pages/session, 34% decrease in bounce rate • Rebuilt existing “Patient Perspectives” product, resulting in a 275% higher average session duration and 28% more pageviews per user • Streamlined “Condition Explorer” product creation process, reducing time to market • Lead a team of content creators and strategists