Emily Roberts

- Led the implementation of a company wide Quality Management System which achieved ISO 9001 registration in April 2014 - Developed a national stocking program, set up 4 national warehouses, and continually manage inventory based on monthly sales - Facilitated on-boarding of key national accounts, leading the qualification process for our company and products, establishing product specifications, developing plant relationships, and standardizing packaging to optimize the ordering process and truck loading - Spearheaded the development and launch of a company website to promote NuTex's products and capabilities online - Partnered with suppliers to develop new products and specifications to meet customer requirements - Identified and executed new market and customer opportunities for increased sales

- Conducted a thorough market analysis of target filtration segments to identify key players, competitive landscape, market size and shares, best-in-class products and current trends in order to develop PGI’s U.S. filtration strategy. - Defined focus customers and established strong collaborative relationships for product qualification and ongoing development. - Negotiated pricing, terms, and supply agreements that optimized profitability and delivered on strategic goals. - Ensured all manufacturing specifications were current and products were being produced and shipped to meet customer expectations. Effectively communicated customer issues and led actionable resolutions. - Identified and developed new sales opportunities and worked with technical and operational teams to develop products that met customer specific needs.

- Designed and implemented the execution of a global product launch including a marketing communications plan involving advertising, trade show presentations, web presence and newsletters. - Developed and maintained product literature, customer presentations, technical data sheets, competitive benchmarking, price sheets, cost data and margin performance for new product line. - Presented new products to key customers, managed sampling program and supported customer qualification process. - Conducted internal training to educate and update global sales force on new products, FAQs, customer feedback, field testing results and ongoing development status. - Worked closely with multiple mills to commercialize grades within manufacturing, reduce lead times and negotiate inventory stocking programs. Forecasted capacity requirements to reserve line time for product production. - Developed market and customer justification for stage gate projects and product family extensions. Defined CTQs, market desires and value propositions. Worked with technology group to develop these new products.

- Served as lead marketing person for new product platform within Business Development group. Responsible for understanding market requirements, developing and managing brand, selecting and evaluating target segments, identifying prospects and promoting products. - Evaluated nonwovens end-use markets to identify new opportunities and determine potential for H&V to compete. Outlined market size, key players, key performance characteristics and competitive materials. - Served as key liaison to advertising agency for corporate communication projects including development of marketing brochures, web pages, YouTube videos, white papers and quarterly customer e-newsletters. - Coordinated H&V's participation at annual filtration show. Organized booth graphics, marketing collateral, pre-show advertising, cocktail reception, show schedule and booth presentations.

Master Thesis titled "The Influence of Staple Fiber Preparatory Equipment on Web Quality" - Worked with company representatives to establish valuable research objectives - Designed and ran experiments in the nonwovens short staple laboratory - Utilized several testing methods to assess fiber and fabric samples collected - Analyzed data along with previous research for written semi-annual reports - Presented research every six months to 75+ industry members at Advisory Board meetings

- Input customer orders into production program - Learned industry buying procedures through preparing customer invoices - Enhanced my knowledge of the international nonwovens industry by updating client files - Attended production meetings and nonwovens world exhibition - Gained a better understanding of production planning through interaction with sales and management teams