Emma Edge

Responsible for supporting revenue growth across 6 business units within the Nutrition Warehouse business. National Marketing strategy and planning across Nutrition Warehouse, Vitamin King and Supplement Warehouse Retail outlets. Marketing and e-Commerce planning and strategy across Genetix, Anabolix, bRaw and Pharmalabs Brands. Manage a Marketing and e-Commerce team of 15

I am responsible for strategy and planning of Consumer Marketing campaigns across Brand, Media and Sponsorships supporting the B2C businesses across Allhomes, Commercial Real Estate and Domain with their creative and media strategy, planning and execution for their various seasonal and year-round marketing campaigns. Key Achievements: Negotiate and manage all sponsorships from sport through to television partnerships. End-to-end management of The Block (TV show) sponsorship I successfully delivered multiple complex consumer insight, data-driven ATL multi-channel campaigns across TV, Out of Home, radio and digital. Achieved results in brand metrics (awareness and consideration) across different campaigns

I develop, communicate and execute ideas and plans across the business to drive the overall marketing strategy and approach for Domain Group brands to deliver audience and revenue growth. Key Achievements: Sustained brand leader in Canberra market increasing audience consistently YoY I am a key influencer and collaborator across both brands encouraging teams to work together to achieve results I work closely with key senior Stakeholders across the business (Product, Sales, Customer Service) to achieve results and communicate marketing strategy I manage, mentor and develop a team of four direct reports within the Marketing communications team

I manage, develop and implement Marketing Communications activity for the AV Marketing team. I work across all marketing campaigns end-to-end, with a specific focus on Retail and BTL communications. Key Responsibilities: - Manage, develop and implement all BTL/Retail activity for the AV portfolio including retail strategy, creative development and retail merchandising across all channels. - Manage and develop digital retail solutions to enhance customer experience and engagement in store. - Manage retail marketing budget including annual plan and forecasting. - Work in partnership building relationships with all relevant internal and external stakeholders.

I manage and develop advertising and promotional activities across all Sony Electronics categories. My primary responsibility is to manage end-to-end campaigns for all ATL and BTL activity from seasonal brand campaigns to retail product launches. This includes briefing and working with external media and creative agencies, liaising with product managers on current and up-coming marketing strategy and product launches. Another key aspect to my role is constant measurement and optimisation of these campaigns.

In this role I am responsible for managing end to end online marketing activity that drives qualified traffic to our website to deliver multi-channel leads and conversions. These activities include, but are not limited to, display media, mobile marketing, social advertising and paid search. Key Responsibilities: - Strategy, development and execution of best in class online advertising campaigns including; briefing and review of media schedules, research of segmentation models, undergoing relevant and effective testing to enhance results and seeking innovative platforms. - Development and optimisation of the online media mix by using historical learning’s, competitor activity, business objectives and agency insights to ensure optimal media development and performance. - Report on all media activity using web analytics, sharing results and learning’s with key stakeholders on a regular basis. - Management of online advertising budget to ensure accurate forecasting and reporting of annual business plan.

Responsible for integrated marketing communications campaigns and direct response marketing campaigns. This includes leading marketing communications campaigns for direct response, acquisition and customer campaigns, briefing media and creative agencies, evaluating creative concepts and media schedules, managing stakeholders and post campaign reporting. These campaigns include Press, Online, Radio, Direct Response TV, Mobile advertising, Retail, MMS, DM and eDM, Key Responsibilities include: - Executing the segment specific marketing communication plan including campaign activities and ensuring all communications reflect the Optus brand values. - Deliver campaigns that drive product awareness, consideration and drive word of mouth with existing and prospective customers covering all media channels/customer touch points including sponsorships, events, ATL, BTL, direct customer communications, digital advertising and content across web, social, mobile and channel communications (collateral, point of sale). - Driving traffic and generating leads into all Optus consumer sales channels to support achievement of the annual consumer sales and retention targets. - Implement communications driven from customer insights to drive acquisition, retention and x-sell through all Optus sales channels. - Report on campaign results for all initiatives. Key Achievements: - Successful end-to-end campaign management and execution across small, medium and large campaigns. With a key focus on managing and briefing all agencies effectively and leading campaign implementation. - Retention campaigns: Decreased customer churn rate by 12%, Transition 10% of customers onto in market plans and increased product holdings by 2%. - Acquisition campaigns: Optimised media plan with 40% budget decrease to continue to reach annual direct response call targets. - Budget management and consolidation; providing accurate forecasting, reconciliation and budget management.

The primary purpose of my role is to execute and evaluate channel marketing programs that support regional sales channels that drive sales of Optus mobile products in regional and rural Australia. Key Responsibilities • Manage implementation of strategies that drive prospects to become leads and convert sales for the Retail Channel, with a focus on marketing collateral/point of sale, local store marketing, sales tools and local events. • Development of the regional monthly catalogue including briefing agencies and obtaining buy-in and approvals • Delivering the regional local store marketing strategy including management of the LSM portal and identifying new LSM opportunities for regional dealers • Work with the Retail Marketing Team to ensure Optus Country sales channels have the necessary point of sale and merchandise required to drive sales. This also includes the development of materials for regional specific campaigns and monthly merchandise manuals. • Manage the delivery and marketing support of local events in consultation with Optus Country territory business managers. Tasks include briefing media, creative and PR agencies for campaign requirements, evaluation and execution of campaigns and stakeholder management both within and outside the Optus Country team.

Petplan is one of the UK's largest Pet Insurance providers. The primary function of this role is to develop and manage retention marketing campaigns for Allianz Animal Health, managing online and offline B2C campaigns within a marketing retention budget of £500,000. Key Responsibilities: • Complete campaign management from development of collateral to performance reporting, liaising with internal stakeholders and external agencies to ensure successful campaign outcomes. • Website content - Define and implement a programme of improvements to the existing customer area to increase the self service facilities and improve the online customer experience. Existing customer base consisted of approximately 400,000 customers throughout the UK. • New business retention including Direct Marketing driving brand advocacy and new business retention. • Management of loyalty and promotional activity including monthly e-newsletter, development of promotional offers and end-to-end management of the customer magazine.

B2B Campaign development and execution, including qualification of target market, campaign plan, collateral design and development, value proposition development and event management. Key responsibilities: Marketing strategy development for campaign, programs and promotions. Marketing program creation and field engagement activities such as initial program assessment and development and activity plan to manage activities. Project coordination for internal/external promotions involving coordination with designers and product managers from concept to design. Go-to-market campaign development initiatives including clarification of target market database, business objectives, brand and competitor awareness, partner alignment, campaign launch activities and reporting. Event Management for internal/external training and events ranging from 20 to over 200 (executive and C-Level) attendees. Campaign lead management and follow up ensuring accurate reporting analysis, ROI and campaign success. Partner marketing fund and budget administration - allocation and submission of joint marketing funds available to secure accurate reimbursement from vendors in addition to budget allocation planning and review. Communication plan creation including activity awareness and prioritisation, timelines and key stakeholders awareness.

Personalised Training to new and existing gym members in addition to instructing group fitness classes.

Assistance with marketing program development and field engagement activities such as initial program assessment and internal communications. Go-to-market campaign development initiatives including clarification of target market database, partner alignment and campaign launch/communication through to lead follow-up. Project coordination including internal/external promotions involving interaction with designers and product managers from concept to design. Event Management support for internal/external training and events ranging from 20 to over 200 attendees. Involvement in new brand development programs including marketing support with coordination and distribution of sales collateral, product print material/flyers as well as quarterly promotions. Preparation and coordination of internal and external newsletter communications. General administrative support including; collaboration site coordination, wiki updates, web updates and coordination of other internal programs (training, customer database etc). Management sales reporting including assistance with weekly forecast reports and quarterly sales reports.