Emma Gonzalez

Fohr Card is an influencer marketing platform, with OAuth verified analytics, launched over six years ago. We've grown to over 80,000 influencers, and 460 brands and agencies to bring transparency and detailed analytics in influencer marketing. We do things really differently in this space, largely: - We've recently added "Follower Health" to influencer profiles, where we are able to identify if any influencer has purchased their following, the percentage of bot followers, and verify influencers with authentic audiences. - We've included deeper audience analytics including household income, marital status, religion, occupation, and brand affinities. - We've released "audience overlap" where we can tell how many followers, follow both influencers you're working with, so you can optimise your campaigns for repeat impressions, or unique eyeballs. Our aim is to bring strategic insights into influencer marketing, through verified data, so your influencer marketing efforts bring the greatest return. We offer a subscription service where brands and agencies execute their own social campaigns in house, and a campaign arm of the company where we can manage influencer campaigns at scale through our technology. My role includes: - Management of Subscription product, including leading sales team from outreach, onboarding and ongoing support. - New business strategy and development, including preparing and delivering pitch materials and on-going conversion to sale - Account management of over 120 key clients including Altuzarra, Amazon, ASOS, Bobbi Brown, BHLDN, Bold PR, BPCM, Cartier, Chobani, Coach, Davids Bridal, DKNY, Estee Lauder, Henri Bendel, Karla Otto, La Mer, La Force, Kate Spade, Maybelline, Stuart Weitzman, Ralph Lauren, Sephora, Tory Burch, and Westfield.