Endri Shtylla
About
Endri Shtylla is from New York City Metropolitan Area. Endri is currently Marketing Director Tic Tac at Ferrero, located in New York City Metropolitan Area. In Endri's previous role as a Marketing Director Nutella at Ferrero, Endri worked in New York City Metropolitan Area until Oct 2022. Prior to joining Ferrero, Endri was a Senior Brand Manager Nutella at Ferrero and held the position of Senior Brand Manager Nutella at New York City, Stati Uniti. Prior to that, Endri was a Brand Manager Nutella&Go! & Innovation at Ferrero, based in New York City, Stati Uniti from Jan 2018 to Aug 2019. Endri started working as Brand Manager - Nutella at Ferrero in Lussemburgo in Jan 2016. From Oct 2014 to Dec 2015, Endri was Junior Brand Manager Nutella at Ferrero, based in Lussemburgo. Prior to that, Endri was a Marketing Assistant Nutella at Ferrero, based in Lussemburgo from Feb 2014 to Sep 2014. Endri started working as Project Team Member at Trayn in Vienna in Oct 2013.
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Endri Shtylla's current jobs
Endri Shtylla's past jobs
Nutella and Nutella line extensions (Nutella&Go!, Nutella B-ready, Nutella Biscuits) Brand Manager for Area Anglo-Americas (North America, South America, UK & Australia) • 5-year Strategic Plan: led and coordinated Area International (8 BUs) financial and volumetric target setting process, key enablers/projects, and innovations deployment • Innovation: validation and successful roll-out of Nutella B-ready in the UK (winner of 2018 Product of the Year); validation of 3 other NPDs • Powerbrand Architecture: ideation and validation of a Powerbrand architecture in the UK and USA to guide Nutella communication strategy • Communication: creation, validation, and execution of 5 TV campaigns (USA, UK, Brazil & Mexico), partnering with creative and consumer research agencies • Management Experience: managing and developing one intern
Nutella Junior Brand Manager for Area Anglo-Americas & CIS (North America, South America, UK & Ireland, Australia, Russia, Ukraine & Central Asia) • Marketing activities: ideation and roll-out of marketing activities such as Personalized Labels programs and movie licensing partnerships (Kung Fu Panda 3, Ice Age 5, Minions) • Innovation: validation and successful rollout of Nutella&Go in UK, Mexico, Canada, Brazil, Colombia, and Australia (over $35 MM in retail sales) • Nutella Digital Strategy: roll-out of global website and platform to 8 countries; ideation and execution of World Nutella Day '16 edition (18.4MM online mentions)
Nutella Marketing Intern for Area Anglo-Americas & CIS (North America, South America, UK & Ireland, Australia, Russia, Ukraine and Central Asia) - Analytics: tracking and analysis of internal performance (sell-in, sell-out, consumer panel), competitors and market trends; creation of ad-hoc dashboards to monitor major competitive launches (e.g. Hershey’s Spreads) - Reporting: support to senior managers in presentations; fully independent development of monthly business presentation for Area CEO
Project member for Trayn, an Austrian startup - worked on; market research, competitor and media analysis in the sports industry, case studies on social networks as well as screening of potential customers and suggestions how to enter in US market for Inscouts (second project in Trayn’s pipeline)
Analyst at Covalence EthicalQuote, a Swiss market index tracking reputation firm on ESG dimensions - responsible for: supervision of 5 other interns and responsibility over their work; data collection and analysis; coding of information gathered; contribution to methodological improvement and research projects.
"The Power of Control - looking for new ideas and best practices": External consultancy project for GDF Suez Internal Audit unit on how organizations of the public sector operate regarding Internal Audit and Risk Management, trying to identify common and exportable best practices
Data collection, back-office and accounting duties, basic programming tasks with Visual Basic