Enrison Ladeia
About
Enrison Ladeia is from Limeira, São Paulo, Brazil. Enrison works in the following industries: "Automotive". Enrison is currently Head of Global Product : Powertrain & Mechatronics at MAHLE, located in Limeira, São Paulo, Brazil. In Enrison's previous role as a Product Management, Strategic Purchasing, Project Management, Technical Assistance and Customer Care at MAHLE Metal Leve S/A, Enrison worked in Limeira Area, Brazil until Feb 2021. Prior to joining MAHLE Metal Leve S/A, Enrison was a Export Manager GLOBAL – Aftermarket at MAHLE and held the position of Export Manager GLOBAL – Aftermarket at Ann Arbor, Michigan Area. Prior to that, Enrison was a Sales Manager NAFTA – Engine Components & Filtration Products – Aftermarket at MAHLE, Inc, based in Morristown, Tenneessee Area from Jul 2005 to Jul 2007. Enrison started working as Sales Manager USA – Engine Components – Aftermarket at MAHLE, Inc in Morristown, Tennessee Area in Sep 2004. From Mar 2003 to Aug 2004, Enrison was Aftermarket Engineer Supervisor at MAHLE, based in Limeira Area, Brazil. Prior to that, Enrison was a Product Development Engineer at MAHLE, based in Morristown, TN from Oct 2001 to Feb 2003. Enrison started working as Export Coordinator at MAHLE in Limeira Area, Brazil in Jan 1999.
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Enrison Ladeia's current jobs
Enrison Ladeia's past jobs
Reporting to the IAM Director for South America Team: 24 people • Responsible for managing Product Management, Strategic Purchasing, Project Management, Technical Assistance and Customer Care teams in Brazil and Argentina. • Product Launch Management: defining products and product groups through market mapping, prospecting suppliers, calculating prices, catalog and launch communication for the market; • Project Management: coordination of all innovation, processes and business projects running in the South America region for the IAM; • Strategic Purchasing - Productive Materials: definition of sources, purchasing prices and policies negotiations with all IAM productive material suppliers; • Management of Technical Assistance processes: receiving parts, analyzing and preparing technical reports, maintaining tables and technical manuals, visits and technical lectures throughout South America; • Management of Customer Care Services: attending and orienting distributors and users with commercial and technical information; • Responsible for managing the Engine Training Center: training mechanics and commercial assistants in engines for light and heavy engines.
Reported to the IAM Director for North America Team: 20 direct and 19 indirect (sales reps) staff • Coordination of Export sales for products originating at MAHLE USA and destined for other regions throughout the world. • Product and market development in South and Central America, Mexico, Europe, Middle East, Asia, Oceania and Africa. • Management of sales activities between MAHLE Clevite Inc. (USA) and subsidiaries responsible for worldwide regional sales. • Analysis and optimization of customer and sales-rep portfolios, including dismissals, hiring and contract negotiations; • Training for the internal sales team in the USA and at other MAHLE units throughout the world (South America, Europe and Asia); • Building the Customer Service team and the Operational Export System. Main Results • 24.5% Sales Increase over the period through: - Adjusting price lists according to purchase volume x region, respecting market individuality, customers and potential purchase volumes. - Optimizing the customer portfolio (developing new high-potential customers and redirecting low-purchase-volume customers). • Profitability Improvement of 28.6 percentage points: price optimization, consolidation of export logistics, sales increases and headcount adjustment.
Reports to the Corporate Executive Vice President Team: 33 direct and 6 indirect (sales reps) staff • Definition and deployment of Aftermarket-Division Policies in Commercial, Price and Marketing-Strategy areas. • Development and consolidation of representatives and distribution networks in over 70 countries. Hiring, qualifying and training Sales Representatives. • Management of business information such as economic, sales and strategic planning, and definition of potential market size in several regions for various products. • Project Leader in new-product development, price and profitability development. Leadership in Operations and Controllership. • Sales management for MAHLE Metal Leve S.A. (Brazil) and MAHLE Aftermarket GmbH (Germany) products destined for North-American and Canadian markets. Main Results • 77.1% Sales Increase by adjusting price lists according to purchase volume, launching new products and optimizing the customer portfolio. • Positive profitability achieved after 5 years of negative operational results through increased sales, expense-reduction policy, renegotiations with suppliers and headcount optimization. • Active participation in the process to purchase the Engine Parts Group (Dana Group), representing the MAHLE Group IAM division in North America. • Coordination of logistic integration for USA Distribution Centers, involving structure reorganization.
• Responsible for complete business management (sales, marketing, operations and distribution) of engine components and filter systems in the NAFTA region.
• Responsible for Product Development, Engineering, Database Management