Eric A Brooker
About
Eric A Brooker is from St Paul, Minnesota, United States. Eric is currently Author at YOU ARE ENOUGH!, located in United States. Eric also works as Founder & CEO at The Channel Standard, a job Eric has held since Dec 2022. Another title Eric currently holds is Host & Keynote Speaker at Counsel Culture. In Eric's previous role as a Vice President, Strategic Partnerships at Bluewave Technology Group, Eric worked in St Paul, Minnesota, United States until Dec 2022. Prior to joining Bluewave Technology Group, Eric was a Vice President of Sales at Bigleaf Networks and held the position of Vice President of Sales at St Paul, Minnesota, United States. Prior to that, Eric was a Senior Director, National Partner Programs at Bigleaf Networks, based in Greater Minneapolis-St. Paul Area from Oct 2019 to Sep 2020. Eric started working as National Director of Channel Sales at Broadvoice in Greater Minneapolis-St. Paul Area in Mar 2018. From Aug 2017 to Mar 2018, Eric was Midwest Regional Sales Manager at ViaSat Inc., based in Saint Paul, Minnesota. Prior to that, Eric was a Channel Chief - Vice President of Sales and Marketing at Ecessa Corporation, based in Greater Minneapolis-St. Paul Area from Apr 2016 to Apr 2017. Eric started working as Director of Sales at Involta in Duluth & Greater Minneapolis-St. Paul in Apr 2015.
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Eric A Brooker's current jobs
Author of "You Are Enough: Overcoming Lifelong Doubts of Worthiness." A deeply personal book on worthiness, resilience, and self-leadership — written from lived experience with loss, grief, and the long work of moving forward. The premise that anchors my keynote work: the little things don't mean a lot. They mean everything. Available on Amazon and wherever books are sold.
The Channel Standard is the neutral intelligence layer for the technology channel — connecting advisors, suppliers, and TSDs through fit-based matching instead of pay-to-play. Our platform, Channel Companion, gives advisors one place to source suppliers across every TSD they work with. Every match is scored on genuine fit. Every introduction is qualified. Deals still route through the TSD — nothing changes downstream. The thesis: supplier visibility should be earned through performance and data, not bought through MDF. → Built and launched the Channel Companion platform (advisor–supplier matching, deal scoring, cross-sell surfacing) → Operating a founding member cohort of TSDs, suppliers, and trusted advisors → Publishing original research and commentary on channel transparency, PE consolidation, and the future of the technology channel For advisors: free to try at thechannelstandard.com For suppliers: eric@thechannelstandard.com
Host of Counsel Culture — a long-form leadership and culture podcast ranked in the top 1% globally. 150+ guests across leadership, faith, business, and culture. Conversations with leaders worth listening to. Also speak nationally on relationship capital, leading through change, and the framework behind sustained performance: the little things mean everything. Author of "You Are Enough." → Listen: Counsel Culture on every major podcast platform → Book me to keynote: ericbrooker.com
Eric A Brooker's past jobs
Led strategic partnership and M&A initiatives Completed a projected three-year EBITDA plan in nine months Achieved line of sight to target EBITDA by month seven Exited the business as planned following successful execution and integration
Led sales, strategy, and go-to-market for a channel-exclusive SD-WAN provider Built and led a national channel sales organization Strengthened Bigleaf’s position as a recognized leader in the SD-WAN category Drove consistent execution across partners and internal teams
Led national channel sales for a UCaaS provider Doubled channel revenue without adding headcount Built scalable sales processes and CRM discipline Improved forecasting accuracy, retention, and partner engagement
Joined as a founding member of the channel sales team Contributed to establishing the foundation of the channel program Transitioned out when financial outcomes did not align with expectations set during the interview and offer process
Led sales and marketing for an SD-WAN provider Managed a large team of sales and marketing executives Established multiple Technology Solutions Distributor relationships Built a strong reputation for the company within the channel Transitioned following organizational financial challenges
Closed one of the largest deals in company history Led sales efforts in a competitive market Transitioned during a nationwide layoff following a shift to a General Manager operating model
Founded and built a trusted advisor agency selling services through the channel. Operated as a registered agent with a leading Technology Solutions Distributor Built a respected agency with a strong reputation in the channel community Achieved sustained success over a multi-year operating period