Eric Geoffrey Leung

Strategic Partnerships Development: Developed strategic business plans, identifying business opportunities and assessing marketing opportunities in Hong Kong. Ecommerce Development: Launched and manage e-commerce platform in Hong Kong by managing vendors and go-to-market strategy. Event Management: Ran meetup events in Hong Kong to connect like-minded technologist. Successes: Successfully planned & launched an e-commerce platform and turned it into a profitable business since the beginning.

Filmate is a movie dating app that enables you to find your perfect movie date. We connect you with people who share similar movie taste. We want you to savor every movie moment with your perfect Filmate. Simply choose a movie and pick your filmate, and enjoy an interesting and memorable movie date with the chosen one. Business Development: Design product's UI/UX; Product planning & execution; Investors pitching. Marketing Strategy: Plan, implement and track acquisition, retention and marketing campaigns to acquire new users. Success: Successfully launched a viable mobile app product into Hong Kong, New York & Singapore and get funded.

• Product Consultation: Educated and advised the trend of social recruitment and employer branding to Marketing and HR Directors. • Sales Development: Provided guidance and product knowledge to potential prospects. • Lead Generation: Leveraged LinkedIn social network to generate potential sales leads. Successes: Delivered presentations and public talks on key topics related to the company’s vision, mission and values to enhance public perception.

• Campaign Development: Researched, coordinated, executed online and offline based marketing campaigns. Consistently tracked, analyzed, and measure campaigns performance to gain insights through CMS tools (Salesforce & Marketo). • Product Marketing: Developed and launched innovative marketing strategies for cloud products into APAC market. • Strategic Marketing Planning: Planned successful marketing strategies to promote cloud products into install base, Hong Kong startup, and developer community. • PR Relations: Coordinated and organized public relations activities; such as press releases, case studies, and print media to generate consumer interest. • Event Management: Conceived, planned, organized, publicized and executed over 30 marketing events in Hong Kong, China, Singapore, Australia, and India. • Online Marketing Management: Managed keyword placements by analyzing SEM and SEO's keywords performance. • Team Leadership: Led and managed the culture committee team to promote “Friends and Family” culture. • Awards: Fanatical Straight Jacket (Q4 2013) - Rackspace's highest award. Successes: Key member of the Public Cloud launch team. Successfully launched two Public Clouds in APAC. Generated over 800+ pre-registrants and 100+ press coverage by developing and executing the integrated marketing plans, in which consist of; online campaigns, email campaigns, events, workshop, webinar, and PR. Also, introduced marketing lead scoring system by implementing marketing automation program; a more effective way to target all the inbound and outbound prospects and deliver more high-quality leads to sales automatically, which has increased the sales close rate by 10%.

• Lead Generation: Used consultative selling techniques to determine customers’ needs and align them with the appropriate internal segments. • Customer Support: Helped and provided excellent support to troubleshoot clients’ issues and consulted with clients to make recommendations on configuration and setup. Successes: Strong knowledge in product portfolios and customer support in result to over 20% conversion rate and exceeded target by 20% every month.

• Strategic Management: Responsible for formulating and selecting key online strategies. • Online Development: Handled e-commerce development, introduced products to online market via SEM & SEO. • Channel Management: Managed online retail distribution networks (Walmart.com, Staples.com, Buy.com, Overstock.com, Amazon.com and more) to introduce latest products. Interacted with the category managers and buyers to collect their views to improve product sales. • Content Management: Provided direction and messaging and worked closely with creative team to develop effective promotions and user friendly website. • Process Improvement: Developed and implemented an efficient way to handle daily drop ship orders. Successes: Built and implemented a very successful online strategy by using Search Engine Marketing and Search Engine Optimization, in which contributed to over $30 Million US dollars sales revenue in 4 years as well as 20% sales increases in 2010.