Eric Kerker

The grow light company built by growers. It may be a new name, but our team has over two decades of gardening experience and we're incredibly proud of it.

We are Pot Pots Pot Pots are the new premium fabric pot designed for your indoor and outdoor grower. Designed to be tough, long lasting, and breathable. Ideal for multiple watering applications types.

Director of Global Sales of Luminous Brands: ILUMINAR LIGHTING Fabric POT POTS PLANT POTS (Launching soon) CAYLX BENCHES TONKA GROWING PRODUCTS Developing Multiple Global gardening brands within multiple channels of the indoor and outdoor gardening market. Focused on product distribution and direct sales to commercial markets with a focus to deliver quality and best RIO on needed products to the channel.

Integration and implementation of all operating systems (on and offline) to create a effortless workflow from sales from multiple channels streamline into a single processing and accounting. Aided fulfillment warehouse in processing orders with integrated systems with same day service. Direct sales contact, building sales revue that has double digit positive growth for 8 months straight, project growth to be over 40% YTD month to month. Applied Pareto Principle to streamline product offering to each account to maximize profits with customer and product SKU rotation. Key contact in developing customer relationships within brick and mortar locations. Developed sales plans with each account building their product line within each location from beginning with a single SKU to carrying multiple SKUs within offered product line. Recently Developed the wholesale and direct retail business into a full retail site located in Rancho Cucamonga. The retail shop which started in January 2016, is now grossing more than 100k in additional sales, adding to the wholesale and online sales.

Development of a new distribution and manufacturing business located in Chino, Ca, serving the US market. Setup and developed Sales, Logistics, Warehouse and Inventory controls and systems. Additionally added the marketing email campaigns and website management through the second half of my position. Setup, scouted and negotiated a full relocation of the Company in 2014.

Aiding start up eyewear company to create business workflows and linking industry contacts in which they can grow their business efficiently and strategically.

· Managed a 13 person internal sales team and a 8+ person external OSR (Outside Rep) team. Implemented daily, weekly and monthly KPI reporting. Identified key 80/20 accounts to focus sales efforts on core incoming dollars. · Restructured and streamlined internal and external Sales force. Combined the Customer Service team and Inside Sales team to increase productivity. Implemented Six Sigma Strategies to limit errors within the new structure. · Structured SOPs in the entire Sales department to limit process errors and adding to long-term customer satisfaction. Additional lean management strategies added to limit poor workflow. Added new communication tool for both the Internal Sales team and the External OSR team. · Implemented a structured approval process for a new custom tiered pricing to wholesalers and increased margin by 2% in the first 30 days. (A 120k savings in March 2011 alone) · Within 6 months adding a 4% to 6% average to the monthly gross margin over the previous 24 months. In parallel cutting the departments labor dollars by 50% while increasing incoming sales dollars.

As the Marketing and Sales liaison, aided in developing the general concept structure in 2006, for the initial program that launched in Nov 2008. Worked within a team of 4 that each contributed a specific item to the overall creation and maintenance of the OMATTER web site. · Launched the platform to 15 regions, in language, with a total user base after one year exceeding 150,000 users and more than 2.2 Million in revue in a single year. (OMatter is an internal account based web site, only for employees at our authorized dealers only, so the general public did not have access or contribute to the sales generated) · Created the tools necessary to implement additional site features to grow the user base in the future · O Matter grossed more than 1.6 million dollars in sales its first nine months (2009). Following year doubled comp sales YTD(2010), at less than <6% operating costs.

· Led the National team in sales growth, and was the first National Rep to be appointed as a regional manager. Developed key tools that aided the national team’s efficiency to exceed outside reps capabilities in training, account loyalty, as well as sales growth. · Managed monthly budget, including travel expenses, promotional products, entertainment expenses, and event costs and budgeting.

· Operated and owed two separate locations in a brand new territory for the operating chain. Later the territory grew to over 15+ locations. · Developed the demographics study, site location, lease agreements, TI's, interior development and workflow design, as well as day-to-day operations. · Operated both locations and continued to be the top grossing location in the San Diego market for more than 2 years. · Sold both locations as top profiting location in the Southern California region