Eric Ledroux
About
Eric Ledroux is from Greater Lyon Area. Eric is currently President at Interflora Inc., located in Chicago, Illinois, United States. Eric also works as President at Fleurop Interflora Global Flower Services, a job Eric has held since Oct 2018. Another title Eric currently holds is Advisor & Investor at VIRTUO Technologies. In Eric's previous role as a COO at Auto Europe Group, Eric worked in Portland ME, USA until May 2013. Prior to joining Auto Europe Group, Eric was a CEO at Europcar France & Belgium and held the position of CEO at Paris Area, France. Prior to that, Eric was a Sales & Marketing Director at Europcar France, based in Paris Area, France from Mar 2001 to Jun 2006. Eric started working as Marketing at Avis Europe Plc in London, United Kingdom in Jan 1999. From Feb 1989 to Dec 1998, Eric was Marketing at Renault UK, based in London, United Kingdom.
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Eric Ledroux's current jobs
aka "Interflora World President" Interflora Inc is the company that owns the worldwide iconic brand and ensures it is protected globally The board also selects the organising country for the Interflora World Cup every 4 years
Headquartered in Madrid (Spain), the company manages European member relationships and international flower orders using proprietary technology and financial clearing system. It creates global programs for all licensees across Europe (114 countries and territories) to use, including Global Brand standards, Service Level Agreements, Sustainability strategy and IT services.
A disruptive and customer centric car rental company
The Association manages the brand licence in the region. Vice President until 2019
Leader of flower delivery services through strong brand, amazing Technology, innovative services and top quality network of 9,000 flower shops in France, Spain, Portugal, Italy, Luxembourg, Romania, Denmark, Sweden and Iceland, Interflora is a major e-commerce player with well over 85% of its annual 4,0 million transactions made online. The group's growth strategy is fuelled by strong Tech and Digital Marketing investments, a passion for Customer Service excellence, innovation and diversification, as well as relevant acquisitions. The group currently includes 10 businesses: Interflora in France (Lyon), Spain (Madrid), Portugal (Lisbon) and Luxembourg. In October 2018, Denmark (Copenhagen) and Iceland joined the group through acquisition. In 2021, the group acquired Interflora Italy (Milan) and Romania (Bucarest) to expand its European footprint, and more recently (2023) the Swedish entity (based in Stockholm). Pure player cadeaux.com (Lyon), leader of personalized gift market acquired in 2015
Eric Ledroux's past jobs
Auto Europe is the world leading car rental broker (over 1.3 million transactions per year), marketing car rental services in over 80 source markets, through high performance B2C web platforms and B2B travel agency partners (in America, Australia and South Africa). The company is based in the USA (Portland ME) with offices in Germany, Australia and South Africa. The COO has worldwide responsibility for Sales, Marketing and Operations, implementing web centered strategies: • development of multilingual web sites and technologies for all platforms (desktop, tablet, mobile), • management of distribution channels, • customer acquisition (SEM, SEO and social media) and retention programs, • product support and delivery through in-house call centers. with teams in Portland ME USA, Munich Germany, Sidney Australia
Europcar became market leader of the French and Belgium car rental markets in 2006 following a period of strong organic growth and local acquisitions. The economic downturn in 2008 commanded a companywide reorganization and significant reengineering of processes implemented in 2009. • HQ in Paris, management of 1500 staff, network of 250+ corporate locations. • LBO from 2006 onwards (Eurazeo) Implementation of: • margin driven sales strategy, • aggressive cash flow management, • improved operational efficiencies (fleet utilization, productivity).
Strong growth of business leading to market leadership in 2006: • Implementing Sales organization to develop key segments: corporate, car assistance, leisure and van (truck) rentals • Evolving company from “volume culture” to “profit culture” and drive business growth to most profitable customer segments and distribution channels including B2C on internet. • Driving the development of a network of franchisees marketing the brand in regional markets
HQ of Avis Europe for EAMEA Management of consumer intelligence and database (over 10 million customers in 8 European countries), “customer value” segmentation and pan-European CRM program
Held the following positions: Market Analyst, Product Manager, Regional Advertising Manager and Brand Manager in charge of the Business Unit for higher range vehicles. During this period, Renault UK more than doubled its sales and market share through innovative product, pricing, promotion, advertising and fleet oriented sales strategy.