Eric Lee O Brien

Expertly guided backcountry skiing, alpine, and rock adventures in the US, Canada & Internationally

Professional freeride skier working with leading brands, resorts, and industry partners across the ski and outdoor space. I work closely with brands on content and partnerships, creating campaigns and storytelling that connect with core audiences in a credible way. Current and past partners include: • 4FRNT Skis • TREW Gear • Hestra Gloves • Revelstoke Mountain Resort • Lake Louise Ski Resort • BlackStrap • Sidas / Therm-ic / Dissent • Palisades Tahoe My work with partners focuses on: • developing and executing brand campaigns across social, web, and email • creating content aligned with brand positioning and target audiences • collaborating with marketing teams, photographers, and media partners • leveraging athlete and brand channels for distribution and reach • supporting product launches, partnerships, and community engagement initiatives Recent work includes collaborative campaigns and giveaways with brand partners, generating strong engagement and audience growth. This work provides a direct lens into how brands, resorts, and media operate within the outdoor industry, which informs my approach to growth and partnerships in my operating roles. I also served on the IFSA Athlete Advisory Board, representing athlete perspectives and contributing to the development of the freeride competition landscape.

Represented athlete perspectives in discussions with leadership on competition structure, policies, and the evolution of the freeride competition landscape. Acted as a liaison between athletes and the organization, providing input on athlete experience and key decisions impacting the sport. Selected to serve based on strong relationships within the freeride community, while actively competing at a high level, including consistent top-rankings and multiple top-five finishes.

Founded and built Snowledge, a technology platform for ski resorts that included a mobile app and web product used by both resorts and skiers. The platform helped resorts and industry partners improve how skiers discover terrain, conditions, and resort information, while creating new opportunities for communication and engagement. Grew the business to 130 resort partners, raised ~$500K in angel investment, and operated with a team of employees and contractors across product, engineering, and partnerships. Led all aspects of building and operating the company, including: • product development and roadmap ownership • investor fundraising and capital strategy • enterprise sales to resorts and industry partners • strategic partnerships with brands and resorts • management of engineering and product teams In parallel, built the core systems required to operate and scale the business: • CRM and sales pipeline for managing resort and brand partnerships • marketing systems spanning positioning, paid acquisition, and SEO • product development systems connecting design, engineering, and QA workflows • internal operating systems for task management, communication, and cross-team coordination • financial forecasting models for cash flow, growth, and hiring • investor research and fundraising tracking systems This experience building and operating a company from the ground up continues to inform how I approach systems design, product thinking, and operational decision-making.

Advised clients on debt reorganization matters and supported legal proceedings through motion and petition preparation.

California and Nevada licensed attorney responsible for client consultations and case intake. Supported litigation and settlement processes, including discovery, case management, and negotiation.