Eric Mc Bride

I offer Performance Marketing Consultation for companies of all sizes looking for support in optimizing/scaling their Facebook and Instagram advertising channels. I also provide SEO and Google Display strategies, along with campaign strategies for Twitter and LinkedIn. With my experience in marketing apps, websites, events, food, content, clothing, jewelry, services, gyms/martial arts academies, and home furnishing, I can offer a wide variety of solutions for scaling your products at optimal cost. What I can do for your company/you: - Account audits to identify problems (including audiences, optimization points, conversion events & more) - Campaign, adset, and creative building (suggestions for your team or hands on) - Split test/dynamic creative optimization creation/scenarios to determine optimal next steps - On-boarding and training for new performance marketing team members - Optimization of accounts not performing well/hitting KPI's (audit) - Pixel implementation guidelines and event testing to make sure required events are firing properly for your website/product

As Senior Performance Marketing Manager at Rheindigital, my job is to oversee and optimize all paid ad activity for Facebook, Instagram, Linkedin & Twitter. This includes building campaigns directly (hands on), consultation, technical implementation (pixel, shop systems, etc) and optmization for existing campaigns/setups. -First point of contact for all ad related activity. -Direct consultation with clients regarding paid campaigns, targeting, A/B testing, pixel implementation, funnels, processes & more. -Works directly with multiple agencies to effectively scale. -Analytics, reporting & performance tracking. -Onboarding and training for new performance marketing team members.

VNR (Verlag für die Deutsche Wirtschaft AG) is one of the 10 biggest publishers in Germany, and works to make expert knowledge easily accessible for everyone. With over 400 employees and 40 years of history, VNR constantly strives to find new and modern ways of reaching people in the most effective way possible. My task is doing that through targeted Facebook and Instagram Ads. As Senior Performance Marketing Manager for Facebook and Instagram, my main task is overseeing all paid FB/IN activity for our hundreds of products, and to effectively find ways to scale. I create campaigns myself, work with/manage multiple external agencies and focus on providing a stable new revenue stream through conversion focused campaigns. ● First point of contact for all 70+ Facebook/Instagram One Step Ad Accounts across 10+ Business Managers ● Oversees campaign and pixel implementation for all FB/Instagram campaigns. ● Works directly with multiple product managers to get their products up and running over FB/Instagram ● Works directly with multiple FB agencies to effectively scale products and offer solutions/suggestions for campaign/troubleshooting strategies ● Responsible for analytics, reporting and performance tracking for all products ● First point of contact for all problems concerning campaigns, tracking and anything FB/Instagram (paid) related ● Onboarding and training for new performance marketing team members See less

vierfreunde GmbH is composed of 2 companies (Kerbholz and Erlich) that strive to deliver sustainable products while staying environmentally aware. Kerbholz is a fashion company and one of the most popular producers of wooden watches and sunglasses in Europe, having won multiple design prizes and awards for their sustainable products. Erlich textil focuses on men and womens underwear that is produced with high quality material in Europe. My main task for both companies is expanding sales, brand awareness, and market reach via targeted performance ads on multiple channels. I also manage performance related projects and assist with training new marketing employees.  ● Oversees all European Performance Marketing campaigns with a strong focus on Facebook and Instagram advertising for both the Kerbholz and Erlich brand.  ●Works directly with Head of Marketing to plan and develop strategies for existing markets and new market entry. ●Responsible for analytics, creating reporting databases and performance tracking. ●Onboarding and training for new performance marketing team members. 

social sweethearts is one the largest publishers of individualized, family-friendly content worldwide. With an organic reach of more than 3 billion pageviews a month, we put a smile on the faces of more than 100 million active users every month. Because we focus on family-friendly, feel-good content, such as quizzes and personality tests, our portals are among the 300 most visited websites in the world. My tasks cover a combination of managing all FB performance ads, project management, and direct control over cross promotion traffic distribution for over 40 languages on over 400 FB pages and external portals. ● Oversees Performance Marketing (Facebook Paid Ads) and all tasks/issues related to FB Business Manager (in a span of around 3 months, I reduced FB ads spend by over 60% and reduced average click and conversion costs by over 50%). ● Works directly with developers in overseeing and customizing internal ads test module to ensure optimal integration via FB API, and in testing and reporting bugs to ensure that new updates to our internal modules work as they should. ● Analytics and performance tracking (reporting directly to our CEO) ● Defines cross promotion protocols that directly control where traffic is directed through use of our internally built traffic module. I currently am the Product Owner for this module, and work directly with developers in testing and optimization.

LOVOO is a market leader in the DACH region that's responsible for bringing people together every day. With over 40 million registered users, my job is to expand the reach of LOVOO to new countries and markets by utilizing a mixture of content and performance marketing to drive app installs and raise brand awareness in focus regions. I also aid in the creation of content (written and video/video editing) directly for the site (blog), which includes not only content creation but making sure it's optimized for SEO ● Oversees Content Performance Marketing (Facebook, Instagram & Twitter) for 8 markets on 2 continents ● Responsible for app download campaigns in multiple markets ● Reports directly to Head of Marketing and Brand to create strategies for existing and planned markets ● Analytics and performance tracking ● Oversees development and all tasks related to primary content channel ● Content creation both written (blogs) and in video form ● SEO content optimization

I provide SEO, social media, project management, and online marketing services, some of which include: • SEO Website Audits • On page SEO optimization • Backlink consultation, strategy, and placement • Social Media strategy and management • Project Management • Creating SEO Content Guidelines • Content creation and optimization (writing blog posts, ect)

Couporando is an online voucher/coupon company based in Berlin. I currently work remotely as Project Manager for the UK and US version of the site and lead our content team, make content related hiring decisions,, manage content SEO structure (i.e backlink placement), establishes and manages relationships with affiliates, and am responsible for maintaining specific social media channels. Selected accomplishments/responsibilities: ● Launched the UK website (facilitation, team management, and content). ● Recruited, trained, and lead our entire content team. ● Created workflow and wrote process guides for all content related matters on the website including SEO, blog, vouchers, shop/author texts). ● Wrote/edited, optimized (SEO), and uploaded every piece of content on the website (ongoing). ● Manages affiliate partnerships ● Social Media

AndroidPIT is one of largest Android portals in the world with over 2 million registered members, and currently operates in 8 languages. I worked for AndroidPIT as North American Country Manager and Head of Product, and was primarily responsible for facilitation of tasks for our writing team (content selection, task management, setting KPI’s, team meetings, etc) and content creation in the way of app test submissions, writing articles/creating videos, marketing articles, backend application localization, and testing latest Android based hardware/software releases.. Selected accomplishments/responsibilities: ● Successfully boosted user comment activity on the blog site over 500% in my first 12 weeks at the company. ● Main point of contact for all technical related (rooting, modding, bricked devices, software, etc.) issues externally and internally. ● Main point of contact for writing sales and marketing material for partners such as Intel, AVG, etc. ● Wrote the most read blog in company history (over 400,000 views in less than 8 hours) ● Co-negotiated deal with NVidia for exclusive mobile game pre-release reviews and Tegra exclusives. Co-arranged deals with Samsung, HTC, LG, and Sony at IFA 2012 to build and maintain future partnerships. Attended all main events to network, review, and obtain test devices from various Android OEMs (Samsung, HTC, LG, Motorola, etc). ● Finalized breaking stories with Editor in Chief to finalize which breaking stories the rest of the markets should report on.