Erica Puisis

Expertise in home and lifestyle products, including small appliances, vacuum cleaners and other cleaning supplies, home office equipment, air purification and cooling devices, along with personal care products. Create in-depth product reviews, buying guides, and best-of lists that provide readers with the behind-the-scenes view needed to create trust and instill confidence in the decision-making process. Identify and effectively interview subject matter experts for pertinent advice on choosing, using, and buying products. Design and conduct in-depth product testing to reveal strengths and weaknesses and identify use cases to fuel authentic product recommendations. Record detailed notes and observations and turn facts and figures into relevant advice for readers. Available for ongoing partnership or special project execution.

Create useful and actionable product reviews to assist consumers in making purchasing decisions. Through unbiased, independent research, identify leading product segments and explore the best options available in each category.

Collaborate with clients to understand company culture, marketing objectives, and target audience. Establish and execute content calendar for each month. Use keyword strategy to produce timely, relevant content that establishes credibility, gains readership, and attracts customers. Manage social media platforms to promote brand identity, share links to relevant information, and make connections with customers and industry partners.

As a versatile piece of a growing ad agency, I worked with management to improve organizational procedures, support accounting functions and reports, and proofread and edit ad copy or external communications.

Responsible for a variety of administrative, interpersonal, and marketing-related tasks to support non-profit organization promoting agriculture in the county. Support a volunteer Board of Directors in the planning and execution of community engagement and education events.

Responsible for managing the flow of paperwork in the laboratory, including data entry, research, and delivery of test results to clients, doctors, and other staff members via phone, email, or in-person. This required attention to detail, thoroughness, and follow-up. I also set up basic microbiology tests, ran samples on hematology and chemistry machines, and processed samples for shipping to outside labs. My position also expanded into Internal and Client Communications, as I became responsible for compiling, writing, and editing both an in-house and distributed newsletter to inform, educate, and tactfully market the practice.

Played a versatile role to support and actively assist the functions of the office. I assisted in greeting clients as they came into the office, explaining our policies and procedures, and obtaining all the appropriate security information for check-in. I also updated files with necessary information and helped to maintain the filing system. This demonstrates my ability to provide a positive experience for the customer, while fulfilling a responsibility to obtain accurate and complete information. I also wrote various marketing pieces to clients of the company, including a recurring monthly newsletter.

Responsible for developing client relationships and independent daily operation of the sales office. This position demonstrates my ability to communicate well with various individuals, as well as to effectively handle and prioritize tasks in an organized manner.