Erik R

Launched and continually innovated digital as a discipline and business channel within a legendary yet surprisingly complex financial conglomerate in a federated model. Developed the creative and technical vision. Transformed development model from Waterfall to Agile and XP. Introduced paired programing and launched an innovation acceleration team partnering with Pivotal Labs. Lead business development for tech partners and collaborate with internal stakeholders on business development of existing traditional partners. Currently developing all-new innovative mobile app for members using predictive, intuitive, personalized, location-aware, card-based design to simplify our complex business model down to the essentials that are most relevant to a member at any time. Helped launch and manage internal startup Intelematics North America to support global connected car, telematics and in-vehicle programs. Defined the role of email and digital marketing to drive acquisition and retention at significant CPL/CPS efficiencies and continually innovated our programs partnering with leading companies. Developed and managed social media, mobile web, mobile apps, CMS, UI/UX usability disciplines and research in an organization. Defined enterprise architectural standards. Organizationally transformed from a niche marketing exercise into a proven, reliable, critical and ever-growing business channel. Grew team from 2 to over 70 engineers, marketers, designors, product managers and content creators globally. Created vision and manage design, development and maintenance of all digital products including 9 websites, more than 90 web applications, iOS and Android apps, in-vehicle technology, digital customer service, social media, email marketing, digital publishing with daily sales and transactions topping $2,000,000 across a suite of insurance, automotive, financial and travel products and services.