Erin Bloodgood Villanueva

Action Face is the first-ever 3D action figure with a face that's customizable. It's fast, simple and totally awesome. Now you can create your own amazing figure from your phone in seconds. The possibilities are endless. #actionface #makesomethingofyourself Member of UC Berkeley's SkyDeck HotDesk incubator.

We grow companies. I'm partnering with Chameleon Collective to provide product marketing and eCommerce / eRetail services that are data-driven and customer-first focused, resulting in improved sell-throughs, higher margins, and better marketing ROI. --> Clients include Action Face, Erno Laszlo, Malin+Goetz, NEST Fragrances, Sh*t That I Knit, Blink Fitness, Balsam Hill, Cirkels, best-selling author Chuck Mollor, and more. Our Collective solves challenges across business, brand, product, executive recruiting, and technology. We have developed a flat, flexible, and efficient model that allows us to support our clients by providing top-down leadership that drives change and accelerates growth, subject matter experts that can execute challenging tasks, and the ability to find and help build top tier, in-house teams through our network. We believe our approach is the future of work. We have reinvented the traditional company by removing traditional hierarchies, unnecessary costs, and a business model that breeds inflexibility. Our approach attracts multi-disciplinary leaders and entrepreneurial free thinkers that self-manage and solve meaningful challenges for our clients. The approach that sparked our company will revolutionize yours.

Chosen to establish the customer experience (CX) discipline and team at MGA. * Responsible for strengthening the brand perception and increasing eCommerce sales for Little Tikes through the millennial parent-targeted customer experience, with a specific focus on product selection and digital marketing such as earned media, DTC efforts, and eCommerce digital path to purchase. * Lead the PR team and the strategic PR planning and influencer marketing for all brands across the MGA portfolio, including Little Tikes, Poopsie Slime Surprise, and L.O.L. Surprise!. Successes include the L.O.L. Surprise! Fashion Show featuring North West and Kim Kardashian. * Responsible for strategic planning and concept development of experiential marketing events for the Little Tikes, L.O.L. Surprise!, and Poopsie Slime Surprise brands. MGA Entertainment is the largest & fastest growing private youth entertainment company, growing from #10 to the #4 largest in U.S. over the past 2 years.

Responsible for the strategic brand and product marketing leadership for MGA Boys portfolio of 7+ brands that includes 360 collaboration on product, packaging, licensing, and entertainment, as well as multi-million dollar integrated marketing campaigns across all consumer touchpoints.

Lead the integrated marketing communications division, responsible for marketing & messaging at all consumer touchpoints, for all MGA brands including: LOL Surprise, Num Noms, Project Mc2, Gel-a-Peel, Little Tikes, Baby Born, Awesome Little Green Men and various other brands. Developed the integrated media & PR strategy for successful launch of LOL Surprise and Num Noms -- two of the fastest growing toy brands -- and Project Mc2, the first STEAM franchise for girls. Lead and responsible for the following teams: *Broadcast Media Planning & Buying *Digital & Social Media, including MCN and influencer marketing *TVC Production *Public Relations *Consumer Insights *International Marketing *Creative Services

Consultant for branding, marketing, content strategy, product development, and licensing efforts. Specific focus on the Bratz franchise re-launch plans, revised strategic positioning, product line development, and advertising.

* Drive global brand management, including product and go-to-market strategy, for Hot Wheels RC and Matchbox. * Focus on the realignment of the nostalgic Matchbox brand, a $100M+ business, and drive global product sales during the 60th anniversary.

* Successfully launched Mattel's first franchise launch in over 40 years -- Monster High. Steered the franchise & product development from concept to launch and ongoing growth, to become a $1B+ brand within 3 years. * Partnered with Entertainment, Consumer Licensed Product, Social Media and Sales teams to expand the franchise beyond the toy aisle for launch, all resulting in a New York Times best-selling teen novel series, the highest ratings for a Nickelodeon TV special in a 6 month period, several toy awards, record-breaking social media growth and numerous 100% product sell-thrus around the globe due to high demand. www.monsterhigh.com www.youtube.com/monsterhigh

* Managed the Girls fashion doll portfolio of brands, including Monster High, Disney's High School Musical, Hannah Montana, Wizards of Waverly Place, Winx Club and new tween brand development, representing $125M+ worldwide business. *Successfully managed the Mattel portfolio of tween-targeted brands - including licensed and original franchises - from concept to launch, driving the business and ongoing growth. * Worked closely with Disney Consumer Products and Disney Franchise team to expand more Disney Tween properties to the toy aisle -- resulting in the launch of Disney VIP, at $60MM brand. * Leadership role working with Strategic Planning & Licensing Acquisitions to pitch and negotiate deal memos and CSA’s for Senior Executive approval. * Responsible for identifying and pitching new licensing opportunities to expand Mattel’s tween portfolio

* Coordinated with Global Marketing team and regional markets to customize marketing plans & products to suit each local area's needs -- representing 60% of the Barbie business

* Partnered with Mattel Entertainment and Design to develop and launch 8 Barbie DVD titles and their corresponding product lines to drive a multi-million dollar business. * Managed the 360 process of cross-functional teams for simultaneous cross-platform & cross-category product launches and continued execution. Partners include Design, Entertainment, Digital/Social/Traditional Media, Public Relations, Consumer Products/Licensing , Research, International Subsidiaries, Sales, and Agencies.

Developed and executed brand & product marketing campaigns with seasonal editorial messaging.

IBM Brand campaigns; including TVCs for high-profile sporting events, print, outdoor, collateral materials

IBM Software; including the award-winning IBM Codernaut campaign