Erin Goodhand
About
Erin Goodhand is from New York, New York, United States. Erin is currently Director, Corporate Sustainability at Mastercard. In Erin's previous role as a Director Of Communications, Sustainability at Mastercard, Erin worked in New York, New York, United States until Jul 2022. Prior to joining Mastercard, Erin was a Director Of Communications, Technology at Mastercard and held the position of Director Of Communications, Technology at New York City. Prior to that, Erin was a Account Director, PR and Content at LaunchSquad, based in New York, NY from Dec 2016 to Jan 2019. Erin started working as Social Impact PR and Content Marketing Consultant at Freelance in Greater New York City Area in Jan 2016. From Mar 2016 to Oct 2016, Erin was Director of Marketing Communications at Flatiron School, based in Greater New York City Area. Prior to that, Erin was a Communications Director, Innovation & Ed-Tech at Pearson plc, based in New York, NY from Jan 2014 to Mar 2016. Erin started working as Sr. Communications Manager at Pearson plc in New York, NY in Apr 2013.
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Erin Goodhand's current jobs
As Director of Sustainability at Mastercard, I focus on the integration of the company’s global ESG strategy into the business through customer facing solutions and initiatives, such as the Priceless Planet Coalition, which aims to restore 100 million trees with 100+ partners globally. I also lead the company’s global employee empowerment program to further embed ESG into our culture and business.
Erin Goodhand's past jobs
In this role, I was responsible for the company’s global sustainability and ESG narrative and communications program - collaborating with the corporate sustainability and consumer product teams to tell a holistic story about our impact and how Mastercard is helping to build a sustainable digital economy where everyone prospers.
Focused on building Mastercard's thought leadership and reputation as an innovative technology company, based at the NYC Tech Hub.
LaunchSquad is an award-winning public relations and creative communications agency with offices in San Francisco, New York, Boston and Seattle. While we work with clients of all sizes, LaunchSquad has the DNA of a startup: we’re nimble, enthusiastic about our work and are able to produce high-quality results at a fast pace. From messaging development, roll-up-your-sleeves media relations and social media strategy to original content and video services, we formulate integrated, strategic plans, and do whatever it takes to help our clients reach their goals.
Impact focused PR and content marketing strategy development, content creation and writing. Clients across industries, including edtech, venture capital, recruitment and transportation.
Led PR and content marketing efforts to establish the brand as a thought leader among industry influencers, increase consumer awareness and drive lead generation.
Led global communications and PR campaigns that champion Pearson's educational technology and innovation credentials
As part of the technology organization, managed communication campaigns to help position the Pearson brand as an educational technology leader
Managed end-to-end communication plans targeting Financial Advisors throughout the US
--Part of Global Marketing and Communications, which is responsible for the overall Philips brand (ranked as a top-50 global brand by Interbrand in 2012). --Played a key role in driving the award-winning global brand campaign – aimed at repositioning Philips from a consumer electronics company to a leader in health and well-being. --Developed and managed an engagement strategy, targeting key industry influencers. This included PR, in-person and digital events, social media and branded content. --Also served as PR lead for alpha stage corporate venture for consumer lifestyle division. --Part of high-potential program
--Member of the global team that was responsible for communicating to our 120,000 employees worldwide during the company's acquisition. --Wrote messages from the Chairman and other members of the Managing Board as well as interviewed them for internal videos.
--Worked as a communication consultant and copywriter for high-profile international clients including TomTom, Philips and Grolsch. --Created communication materials targeting multiple audiences (eg, consumer, press, trade) for a range of industries (eg, luxury goods, electronics, public sector). Example projects: --For Philips, served the editorial lead for a consumer website, essential to their overall marketing strategy --For Grolsch, developed articles for their external magazine which aimed to keep stakeholders and key customers up to date on the company’s business activities.